Sales Team Management Strategies (Online)
Early Registration Benefit
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Key Takeaways
The Sales Team Management Strategies (Online) program will enable you to:
Align your sales management strategy with business and marketing goals as well as the role team members can play in brand building
Apply proven frameworks to build and manage a highly competent, motivated, and productive sales force
Use internal and external motivation factors to set sales team goals and targets and to counteract team burnout and turnover
Empower your sales force to incorporate social media and digital marketing techniques into sales team strategies
Evaluate different fixed and variable compensation methods to determine which is most effective for your sales team
Who Should Attend?
VPs of sales, senior sales managers, and other sales leaders seeking new sales management strategies for building and managing a high-performing sales team in a positive work culture to improve productivity and business impact
VPs of marketing and sales, heads of product marketing, and other marketing leaders seeking to improve the alignment of marketing and sales to convert more leads to customers, retain repeat business, and grow the business
Entrepreneurs and founders/co-founders of organizations seeking to establish a high-performance sales team to support rapid growth and profitability in global markets
Sales consultants, business development consultants, and technical sales consultants seeking to amplify their expertise in sales-leadership strategy, expand their network with sales leaders, and gain a better understanding of sales leaders’ pain points and how to solve them
Program Modules
In each module, Columbia Business School faculty will focus on some of the most relevant industry examples of how to align sales with business and marketing goals through sales team’s structure, compensation type, and a go-to-market plan.
Program Experience
World-Renowned Faculty
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Capstone Project
Engage in a multifaceted experience where you apply program learnings to a real-world case
Guest Speakers
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Case Studies
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Case Studies
Get inspired with real-world sales management success stories. Throughout the six-week program, your program leader will review four case studies spanning diverse industries to bring sales force management concepts to life.
Becton, Dickinson and Company
Roush Performance
I.M.A.G.E.
Fortis Industries
Capstone Project
Throughout this six-week program, you'll learn to motivate and accelerate the success of your sales force with a customized action plan you can start to implement immedi ately. For your capstone project, you’ll create a customized playbook of the new team-building frameworks, compensation plans, motivational strategies, analytical tools, and digital marketing techniques you learn in each module. You’ll walk away with a customized plan of new competencies for creating an empowered, engaged, motivated, and highly productive “sales machine” in your organization.
Program Faculty
Carson Family Professor of Business, Co-Faculty Director, Media and Technology Program, Columbia Business School
Certificate
Upon completion of the Sales Team Management Strategies (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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