Product Management Methodologies (Online)

Dive into product management fundamentals; emerge with industry-leading expertise
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Early Registration Benefit

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Key Takeaways

The Product Management Methodologies (Online) program will enable you to:

  • Understand the key stakeholders, inputs, and skills needed to successfully manage products throughout the entire product life cycle

  • Develop an innovative and enduring product vision to maximize product success

  • Determine product-market fit for a given product to determine its viability

  • Identify the requirements and potential challenges of a minimum viable product (MVP)

  • Integrate go-to-market and product strategies to minimize user effort

  • Design a product roadmap and use it to prioritize improvements

  • Discover product communication strategies to win the trust of your team and effectively manage the product development process

Who Should Attend?

  • Product managers seeking to advance their careers by learning a comprehensive approach to product management which enables them to engage customers and build a product with confidence

  • Aspiring product managers who are interested in adding the fundamentals of product management to their existing skill set and pursue opportunities in the field

  • Anyone fulfilling the responsibilities of a product manager who wishes to drive the success of their product/business by gaining knowledge of the product life cycle from ideation to launch

Program Modules

This program covers all facets of product management, including the application of strategy throughout the product life cycle and how to build a successful product roadmap that drives business growth.

Program Experience

CBS-COGO - Program Experience - 1

World-Renowned Faculty

Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines

CBS-COGO - Program Experience - 2

Guest Speaker

Accomplished expert offers unique perspectives and the opportunity to put learning into practice

CBS-COGO - Program Experience - 3

Peer Interaction

Stimulating discussions with like-minded global peers expand your professional network and build a supportive community

CBS-COGO - Program Experience - 4 - SEO

Case Studies

Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges

CBS-COGO - Program Experience - 6

Engaging Assignments and Activities

Hone business acumen and executive skills with try-it activities that help you redefine your potential

Case Studies

The program incorporates cohort-based learning with examples from leading multinational technology companies to help you broaden your understanding of the product management landscape and learn best practices to boost your product management skills. Companies include:

  • Adobe

  • Apple

  • Facebook

  • Microsoft

  • Tinder

  • Amazon

  • Artboard

  • Google

  • Nintendo

  • Android

  • Calendly

  • Instagram

  • Twitter

Program Faculty

Paul Canetti
Paul Canetti

Adjunct Assistant Professor of Business, Columbia Business School

Guest Speakers

Dasmer Singh
Dasmer Singh

Senior Product Manager, Uber

Kurt Fulepp
Kurt Fulepp

President, Digital, AccuWeather

Past Participant Profile

Past participants of the Product Management Methodologies (Online) program come from diverse backgrounds, industries, and experiences.

Average years of work experience:

  • Less than 10 years: 32%

  • 10 to 14 years: 17%

  • 15 to 19 years: 18%

  • More than 20 years: 33%

Top industries:

  • Banking and Financial Services

  • Education

  • Healthcare

  • IT Products

  • IT Services

Top functions:

  • Engineering

  • Information Technology

  • Marketing / Communications / PR

  • Project Management

  • Sales and Business Development

Top countries:

  • United States

  • Canada

  • United Kingdom

  • India

  • Australia

Note: Data from across previous cohorts

Certificate

Certificate

Upon completion of the Product Management Methodologies (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More

Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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