Product Management Methodologies (Online)

Develop and execute a robust product strategy

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Course Dates
LAST DAY TO ENROLL

Course Duration

DURATION

6 weeks, online
4–6 hours per week

Course Fee

A Strategic Overview of Product Life Cycle Management

The business world is more active than ever in new product development, with growth in industries from pharmaceuticals and health care to information technology and e-commerce. It has become important for organizations to have a well-managed product team that can work efficiently and creatively.

Mid- to senior-level leaders who understand the full product life cycle, the roles of each team member, and are poised for success: now is the time to further your career path in product management leadership.

The Product Management Methodologies (Online) program will provide a high-level, strategic review of the entire product life cycle, enabling product team leaders to innovatively meet ever-changing customer demand and maintain competitive advantage. This immersive learning experience will deepen your understanding of how a strong product vision and go-to-market strategy connect to drive product-led business growth. At the end of the program, you will be able to effectively impact product development, turning your product vision into reality and boosting cross-functional team productivity.

34.2%

A fully optimized product manager has the potential to increase an organization's profits by 34.2 percent.

Source: 280 Group

40%

In the United States alone, product management job postings have risen 40 percent since December 2021.

Source: LinkedIn

Key Takeaways

After participating in this program, you will be able to:

  • Explain product management and the role of a project manager
  • Develop an innovative and enduring product vision
  • Recognize the importance of product-market fit
  • Prioritize the creation of a minimum viable product (MVP) and avoid common pitfalls
  • Integrate go-to-market strategy with product strategy
  • Construct a product roadmap
  • Craft and explain effective product communication strategies

Who Should Attend?

This program is designed for professionals, particularly in the following roles:

  • Mid- to senior-level leaders and executives who want a deeper understanding of product management to strengthen their leadership approach, develop a strategic understanding of product management, and enhance the cross-functional effectiveness of their teams
  • Aspiring product managers who are professionals in an adjacent field, or work closely with product team members, and are interested in pivoting to a formal product management role

Program Modules

This program covers all facets of product management, including the application of strategy throughout the product life cycle and how to build a successful product roadmap that drives business growth.

Module 1:

Introduction to Product Management

  • Identify the various roles that contribute to developing and launching a product
  • Understand the importance of integrating business, customer experience, and technology into an enduring product vision

Module 2:

Market Opportunity and Customer Experience

  • Gain an understanding of the potential business value of market research and competitor benchmarking
  • Learn how to identify effective product differentiation and total addressable market
  • Understand how to translate technical differentiation into marketable phrasing

Module 3:

Digital Product Development

  • Identify the various elements needed to develop a new digital product
  • Explore the project manager's impact during agile development
  • Learn to differentiate technical requirements and identify the attributes of software development kits and application programming interfaces (APIs)

Module 4:

Integrate Go-to-Market Strategy with Product Strategy

  • Understand how to recommend product improvements that help move users towards zero effort
  • Gain the ability to evaluate and distinguish good and bad elements of a given set of MVPs
  • Discuss and understand the necessity of maintaining a product-market fit

Module 5:

Constructing a Product Roadmap

  • Learn how to describe and identify the stages of the product life cycle
  • Gain the ability to construct a product road map, and understand the project manager’s role in its development

Module 6:

Product Communication Strategies

  • Explore the importance of starting with “why” when working with a product team and the value of using the mission, goals, strategy, objectives, tactics (MGSOT) sequence
  • Learn to identify the attributes of an effective product manager
  • Learn the nuances of communicating with and managing stakeholders

Module 1:

Introduction to Product Management

  • Identify the various roles that contribute to developing and launching a product
  • Understand the importance of integrating business, customer experience, and technology into an enduring product vision

Module 4:

Integrate Go-to-Market Strategy with Product Strategy

  • Understand how to recommend product improvements that help move users towards zero effort
  • Gain the ability to evaluate and distinguish good and bad elements of a given set of MVPs
  • Discuss and understand the necessity of maintaining a product-market fit

Module 2:

Market Opportunity and Customer Experience

  • Gain an understanding of the potential business value of market research and competitor benchmarking
  • Learn how to identify effective product differentiation and total addressable market
  • Understand how to translate technical differentiation into marketable phrasing

Module 5:

Constructing a Product Roadmap

  • Learn how to describe and identify the stages of the product life cycle
  • Gain the ability to construct a product road map, and understand the project manager’s role in its development

Module 3:

Digital Product Development

  • Identify the various elements needed to develop a new digital product
  • Explore the project manager's impact during agile development
  • Learn to differentiate technical requirements and identify the attributes of software development kits and application programming interfaces (APIs)

Module 6:

Product Communication Strategies

  • Explore the importance of starting with “why” when working with a product team and the value of using the mission, goals, strategy, objectives, tactics (MGSOT) sequence
  • Learn to identify the attributes of an effective product manager
  • Learn the nuances of communicating with and managing stakeholders
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Program Experience

Weekly assignments and hands-on activities

Program leader office hours

Industry examples from guest speakers

Peer-to-peer discussions

Interactive quizzes and polls

Personalized feedback from industry experts

Faculty office hours

Mobile learning app

Adding value with industry examples

The program incorporates cohort-based learning with examples from leading multinational technology companies to help you broaden your understanding of the product management landscape and learn best practices to boost your product management skills. Companies include:

  • Adobe
  • Apple
  • Facebook
  • Microsoft
  • Tinder
  • Amazon
  • Artboard
  • Google
  • Nintendo
  • Android
  • Calendly
  • Instagram
  • Twitter

Program Faculty

Profile picture of program faculty, PAUL CANETTI

Paul Canetti

Adjunct Assistant Professor of Business, Columbia Business School

Paul Canetti is an entrepreneur, educator, and futurist who was named one of Inc.'s "30 Under 30 World's Coolest Young Entrepreneurs." He is an adjunct assistant professor of business at Columbia Business School, where he lectures on product strategy, customer experience, and emerging technologies... More info

Guest Speakers

Profile picture of Guest Speakers, Dasmer Singh

Dasmer Singh

Senior Product Manager, Uber

Singh is a senior product manager at Uber, where he leads a team that built product features such as "pick up food on the way" and "deals tab" on the Uber Rides and Uber Eats apps.
Profile picture of Guest Speakers, Kurt Fulepp

Kurt Fulepp

President, Digital, AccuWeather

Fulepp is president of Digital at AccuWeather, where he is charged with every element of the AccuWeather product roadmap, from conceptualization to launch and post-launch performance.

Certificate

Certificate

Upon completion of this program, participants will receive a certificate of participation from Columbia Business School Executive Education, which also counts towards two days for a Certificate in Business Excellence.

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Your verified digital certificate of completion will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrolment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrolment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrolment remains. All deferral requests should be sent to admissions@emeritus.org.

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Flexible payment options available. Learn more.