Product Management Methodologies (Online)

Dive into product management fundamentals; emerge with industry-leading expertise

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Course Dates

STARTS ON

August 22, 2024

Course Duration

DURATION

6 weeks, online
4–6 hours per week

Course Fee

PROGRAM FEE

US$2,600 and get US$260 off with a referral

Course Fee

For Your Team

Enroll your team and learn with your peers

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Early Registration Benefit

Apply now to secure your place at US$2,314 by . Connect with a learning advisor for more information.

A Strategic Overview of Product Management

Rising consumer expectations and a competitive business environment make an effective product management strategy imperative. Recent research indicates that a well-defined product process is the top driver of success for product teams.Even so, fewer than 1 in 3 product teams have a process that is efficient.

Led by Paul Canetti, one of Inc.'s “30 Under 30 World's Coolest Young Entrepreneurs” and Adjunct Associate Professor of Business at Columbia Business School, the Product Management Methodologies (Online) program offers new and aspiring product managers the opportunity to immerse themselves in the world of product management. By participating in the program, you will gain innovative frameworks and cross-functional collaboration techniques which can be leveraged to develop a product strategy that will take your vision from opportunity to reality.

34.2%

Potential increase in profits tied to an optimized product organization with clearly defined processes, roles, and strategies.

SOURCE: 280 GROUP

43%

Percentage of companies hiring more product managers to keep up with changing customer demands.

SOURCE: LINKEDIN

$128,270

The national average salary for a product manager in the United States.

SOURCE: GLASSDOOR

Key Takeaways

The Product Management Methodologies (Online) program will enable you to:

  • Understand the key stakeholders, inputs, and skills needed to successfully manage products throughout the entire product life cycle
  • Develop an innovative and enduring product vision to maximize product success
  • Determine product-market fit for a given product to determine its viability
  • Identify the requirements and potential challenges of a minimum viable product (MVP)
  • Integrate go-to-market and product strategies to minimize user effort
  • Design a product roadmap and use it to prioritize improvements
  • Discover product communication strategies to win the trust of your team and effectively manage the product development process

Who Should Attend?

  • Product managers seeking to advance their careers by learning a comprehensive approach to product management which enables them to engage customers and build a product with confidence
  • Aspiring product managers who are interested in adding the fundamentals of product management to their existing skill set and pursue opportunities in the field
  • Anyone fulfilling the responsibilities of a product manager who wishes to drive the success of their product/business by gaining knowledge of the product life cycle from ideation to launch

Program Modules

This program covers all facets of product management, including the application of strategy throughout the product life cycle and how to build a successful product roadmap that drives business growth.

Module 1:

Introduction to Product Management

  • Identify the roles that contribute to developing and launching a product
  • Understand the fundamental components of an enduring product vision

Module 2:

Market Opportunity and Customer Experience

  • Learn how to assess market opportunity for a specific organization or product
  • Understand the value of market research and competitor benchmarking
  • Discover metrics for evaluating product-market fit

Module 3:

Digital Product Development

  • Explore the evolution of product management from waterfall to agile development
  • Examine the resources and requirements for developing new digital products
  • Discover the role of software development kits (SDKs) and application programming interfaces (APIs) in the development process

Module 4:

Go-to-Market and Product Strategy Integration

  • Formulate product improvements that help move users toward the state of zero effort
  • Learn to identify good and bad elements of a minimum viable product (MVP)
  • Understand the importance of evolving your product to maintain product-market fit

Module 5:

Constructing a Product Roadmap

  • Explore the product life cycle and the product manager’s role at each stage
  • Learn how to build a product road map by prioritizing and finalizing improvements

Module 6:

Product Communication Strategies

  • Understand the importance of starting with “why” and learn the mission, goals, strategy, objectives, tactics (MGSOT) framework
  • Learn what it takes to be an effective product manager
  • Explore the nuances of managing stakeholders while maintaining the customer connection

Module 1:

Introduction to Product Management

  • Identify the roles that contribute to developing and launching a product
  • Understand the fundamental components of an enduring product vision

Module 4:

Go-to-Market and Product Strategy Integration

  • Formulate product improvements that help move users toward the state of zero effort
  • Learn to identify good and bad elements of a minimum viable product (MVP)
  • Understand the importance of evolving your product to maintain product-market fit

Module 2:

Market Opportunity and Customer Experience

  • Learn how to assess market opportunity for a specific organization or product
  • Understand the value of market research and competitor benchmarking
  • Discover metrics for evaluating product-market fit

Module 5:

Constructing a Product Roadmap

  • Explore the product life cycle and the product manager’s role at each stage
  • Learn how to build a product road map by prioritizing and finalizing improvements

Module 3:

Digital Product Development

  • Explore the evolution of product management from waterfall to agile development
  • Examine the resources and requirements for developing new digital products
  • Discover the role of software development kits (SDKs) and application programming interfaces (APIs) in the development process

Module 6:

Product Communication Strategies

  • Understand the importance of starting with “why” and learn the mission, goals, strategy, objectives, tactics (MGSOT) framework
  • Learn what it takes to be an effective product manager
  • Explore the nuances of managing stakeholders while maintaining the customer connection
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Program Experience

World-Renowned Faculty

Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines

Guest Speakers

Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice

Peer Interaction

Stimulating discussions with like-minded global peers expand your professional network and build a supportive community

Case Studies

Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges

Engaging Assignments and Activities

Hone business acumen and executive skills with try-it activities that help you redefine your potential

Case Studies

The program incorporates cohort-based learning with examples from leading multinational technology companies to help you broaden your understanding of the product management landscape and learn best practices to boost your product management skills. Companies include:

  • Adobe
  • Apple
  • Facebook
  • Microsoft
  • Tinder
  • Amazon
  • Artboard
  • Google
  • Nintendo
  • Android
  • Calendly
  • Instagram
  • Twitter

Past Participant Profile

Past participants of the Product Management Methodologies (Online) program come from diverse backgrounds, industries, and experiences.

Average years of work experience:

  • Less than 10 years: 32%
  • 10 to 14 years: 17%
  • 15 to 19 years: 18%
  • More than 20 years: 33%

Top industries:

  • Banking and Financial Services
  • Education
  • Healthcare
  • IT Products
  • IT Services

Top functions:

  • Engineering
  • Information Technology
  • Marketing / Communications / PR
  • Project Management
  • Sales and Business Development

Top countries:

  • United States
  • Canada
  • United Kingdom
  • India
  • Australia

Note: Data from across previous cohorts

Program Faculty

Profile picture of program faculty, PAUL CANETTI

Paul Canetti

Adjunct Assistant Professor of Business, Columbia Business School

Paul Canetti is an entrepreneur, educator, and futurist who was named one of Inc.'s "30 Under 30 World's Coolest Young Entrepreneurs." He is an adjunct assistant professor of business at Columbia Business School, where he lectures on product strategy, customer experience, and emerging technologies... More info

Guest Speakers

Profile picture of Guest Speakers, Dasmer Singh

Dasmer Singh

Senior Product Manager, Uber

Singh is a senior product manager at Uber, where he leads a team that built product features such as "pick up food on the way" and "deals tab" on the Uber Rides and Uber Eats apps.
Profile picture of Guest Speakers, Kurt Fulepp

Kurt Fulepp

President, Digital, AccuWeather

Fulepp is president of Digital at AccuWeather, where he is charged with every element of the AccuWeather product roadmap, from conceptualization to launch and post-launch performance.

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon completion of the Product Management Methodologies (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More

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Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please connect with us via email for assistance.


    Who will be collecting the payment for the program?

    Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.


    Are there any restrictions on the types of funding that can be used to pay for the program?

    Program fees for Emeritus programs with Columbia Business School Executive Education may not be paid for with Title IV financial aid funds. Participants may be able to pay the program fee with funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits. Participants must contact the Columbia University’s Office of Military and Veterans Affairs to determine benefit eligibility.

  • What is the program refund and deferral policy?

    For the program refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)

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Early registrations are encouraged. Seats fill up quickly!