Pricing Methodologies (Online)
Early Registration Benefit
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Key Takeaways
The Pricing Methodologies (Online) program will enable you to:
Set pricing as a benchmark to maximize profit, improve market share, and create customer value
Understand historical and modern methods of pricing and customer perception
Use analytics and quantitative tools to determine prices and measure their effectiveness
Apply behavioral economics to determine optimal pricing
Engage with stakeholders across functions to improve tactical pricing
Focus on pricing dynamics using a real-world approach that supersedes “competitive pricing”
Who Should Attend
This program is designed for professionals, particularly in the following roles:
Product and category managers and product marketing managers who want to optimize prices to drive revenue growth through their product portfolios
Mid- to senior-level professionals in sales, marketing, and general management who want to maximize profit on each deal and automate their sales processes to include smart pricing solutions
Pricing analysts and business analysts who want to use a tactical analytics-based approach to determine prices for their products
Program Modules
This program provides a comprehensive overview of pricing theories and best practices that empower participants to create a pricing playbook for their organizations. The playbook acts as a decision-making tool to outline and build a presentation of setting the right price for your product or service.
Program Experience
World-Renowned Faculty
Learn from accomplished faculty, and industry expert whose diverse backgrounds encompass a broad range of disciplines
Guest Speakers
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Program Faculty
Founder, Nomis Solutions, Former Pricing Expert at Uber and Amazon
Certificate
Upon completion of the Pricing Methodologies (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
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FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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