The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
6 weeks, online
4–6 hours per week
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistPricing has historically been an essential part of the marketing mix - and yet it remains a vastly underutilized tool. When properly applied as a strategic lever, pricing tools can impact your overall business goals, drive profitable growth, enhance customer value, and create the ultimate win-win situation. You'll learn the psychology behind pricing and what it takes to find the sweet spot between customer behavior and profit maximization.
By shifting from traditional pricing methodologies to an analytics-based approach, product and marketing professionals find that effective pricing tactics become self-evident through the data. In this program, you'll learn to optimize revenue through pricing from a global expert who built teams and developed analytical approaches foundational to organizations like Amazon and Uber.
Pricing analytics provide critical insights for creating a pricing playbook, including the:
Price management initiatives can increase profit margins by 2 to 7 percent in a year, yielding an ROI between 200 and 350 percent.
Every $1 increase in the cost of goods means at least $1 in lost profit. Review your pricing often.
A 1 percent pricing improvement results in an 11.1 percent increase in operating profit.
The Pricing Methodologies (Online) program will enable you to:
This program is designed for professionals, particularly in the following roles:
This program provides a comprehensive overview of pricing theories and best practices that empower participants to create a pricing playbook for their organizations. The playbook acts as a decision-making tool to outline and build a presentation of setting the right price for your product or service.
Get real-world context through an assessment of pricing methodologies broadly as well as within your organization.
Explore the underlying economics of pricing, including the quantitative terms and approaches used to maximize revenue.
Examine the potential benefits of both customer segmentation and product segmentation.
Explore the "why" and "how" of pricing changes, and identify both potential opportunities and inhibiting factors for dynamic pricing in your organization.
Explore the project taken by Nomis Solutions, the industry-leading pricing and profitability management organization, for an e-car auto loan services organization, and see how economic functions and logistic regressions help refine price, improve processes and systems, and reduce customer churn.
Examine historical pricing scandals and their surrounding psychology. Learn why some aspects of pricing are not rational and why customer responses are not consistent so you can apply these lessons to your organization’s pricing playbook.
Get real-world context through an assessment of pricing methodologies broadly as well as within your organization.
Explore the "why" and "how" of pricing changes, and identify both potential opportunities and inhibiting factors for dynamic pricing in your organization.
Explore the underlying economics of pricing, including the quantitative terms and approaches used to maximize revenue.
Explore the project taken by Nomis Solutions, the industry-leading pricing and profitability management organization, for an e-car auto loan services organization, and see how economic functions and logistic regressions help refine price, improve processes and systems, and reduce customer churn.
Examine the potential benefits of both customer segmentation and product segmentation.
Examine historical pricing scandals and their surrounding psychology. Learn why some aspects of pricing are not rational and why customer responses are not consistent so you can apply these lessons to your organization’s pricing playbook.
World-Renowned Faculty
Learn from accomplished faculty, and industry expert whose diverse backgrounds encompass a broad range of disciplines
Guest Speakers
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Past participants of the Pricing Methodologies (Online) program come from diverse backgrounds, industries, and experiences.
Average years of work experience:
Top industries:
Top functions:
Top countries:
Note: Data from across previous cohorts
Robert L. Phillips
Founder, Nomis Solutions, Former Pricing Expert at Uber and Amazon
Robert Phillips founded Nomis Solutions, a software and consulting organization that helps financial service organizations better manage pricing and profitability, and serves on the board of directors. He was previously the director of pricing research at Amazon, where he led a team of data scientists and economists that developed the analytic approaches underlying pricing for Amazon’s businesses.
Before joining Amazon, Phillips was Director of Marketplace Data Science at Uber, as well as Professor of Professional Practice at Columbia Business School, and Director of the Columbia Center for Pricing and Revenue Management. He was also a visiting scholar and lecturer at the Stanford Business School.
Phillips was a pioneer in developing pricing and revenue optimization and dynamic pricing in many industries including passenger airlines, cruise lines, rental cars, retail, automotive, hotels, air cargo, trucking, container shipping, and manufacturing. He served as CEO of Decision Focus Incorporated, a consulting company specializing in the application of business analytics in business and government, and as CEO of Talus Solutions, a revenue-management software and services company.
Phillips is the author of two books, Pricing and Revenue Optimization and Pricing Credit Products, and co-editor of The Oxford Handbook of Pricing Management. He is an INFORMS Fellow and a recipient of the INFORMS Impact Prize for his work in pricing and revenue management.
Phillips holds a Ph.D. in Engineering-Economic Systems from Stanford University and Bachelor Degrees in Economics and Mathematics from Washington State University.
Upon completion of the Pricing Methodologies (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Download BrochureYour digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Program fees for Emeritus programs with Columbia Business School Executive Education may not be paid for with Title IV financial aid funds. Participants may be able to pay the program fee with funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits. Participants must contact the Columbia University’s Office of Military and Veterans Affairs to determine benefit eligibility.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.