Engage with Columbia faculty LIVE ONLINE
8 live virtual sessions
This is the first question you should ask yourself as you prepare for any important meeting.
The second question you should ask yourself: Is this a negotiation or a persuasion?
It turns out that negotiation and persuasion are two completely different, but complementary, skill sets. Both are teachable. And both are required capabilities as you strive to move further up the leadership ladder. Chances are you are respectable at these skills, having achieved a certain level of success in your career to reach this point. But to reach the next level and be effective in those leadership roles, it’s the mastery of communication that moves the needle.
Persuasion (Live Online): Influencing Without Authority is especially suitable for those who find they need to be more effective building consensus and influencing those over whom they do not have formal authority across levels, functions, and industries.
Executives who need to promote their agenda in an atmosphere that does not permit giving orders, who need to "manage up," and those who need to drive change, both one-on-one and across organizational boundaries, will also benefit from this program.
Columbia Business School Alumni and up to four of their colleagues are eligible for a 25 percent tuition benefit for full-price Executive Education in-person programs lasting up to seven days and all full-price online programs.
"As our careers grow, it gets harder and harder to improve our interpersonal skills, because our authority prevents us from getting the kind of honest feedback we need. This program provides practical feedback for the critical skills needed to advance in our careers."
- Robert Bontempo, Faculty Director
"The most powerful and efficient program I’ve attended on practical persuasion and negotiation techniques."
— Steve Grewal, Deputy Chief Information Officer, U.S. Department of Education (on-campus program participant)
"I’m leaving with tools that can help me in every aspect of my professional life."
— Lore Gruenbaum, Principal Scientist, Boehringer Ingelheim Pharmaceuticals (on-campus program participant)
"This is a unique program that goes well beyond negotiation skills. It gave me very effective motivation and persuasion techniques to be applied in the corporate world and everyday life. The program is backed up by scientific research and historical data. Very, very useful."
— Monica Ramirez, Regional Director Corporate Affairs at SABMiller Latin America (on-campus program participant)
Persuasion is the skill of changing what somebody believes about the value of an outcome or a behavior. Through this program, you will:
Participants are provided a number of readings on the psychology of persuasion and attitude change prior to the program. During the program, participants apply the techniques to a personal case, are provided an individual assessment of their social style, and receive an analysis of their persuasive communication.
The session topics are:
Live sessions are held on Tuesdays and Thursdays, 9:00-10:30 a.m. ET.
Your verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.