Columbia Management Essentials (Online)

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Course Dates

STARTS ON

November 3, 2021

Course Duration

DURATION

3 months online
6-8 hours per week

Course Duration

The Market is Calling. Invest in Yourself.

While there is much demand for technical capabilities in today’s tech-driven economy, there is even higher demand for individuals with sound management judgement and skills. In fact, management is the most in-demand skill at Fortune 500 companies, according to a recent five-year study by labor market firm Emsi.*

*Emsi 2018 Fortune 500 Jobs Analysis

An MBA-Inspired Curriculum

In order to achieve a well-rounded perspective as a leader, you will need the ability to manage people, products, and projects — all with sound financial intuition. The key components of this program are:

  • Enhancing Leadership Effectiveness
  • Developing Financial Intuition
  • Effective Decision Making
  • Launching New Products
  • Influencing Others
  • Leading and Managing Teams
  • Customer-Centric Marketing
  • Building Social Capital

...

96% of past participants said Columbia Business School Executive Education is pertinent to succeeding in today’s rapidly changing business climate

Program Highlights

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Live Faculty Teaching Sessions

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Columbia Business School’s 360 Assessment Tool

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Bite-Sized Learning

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Dedicated Program Support Team

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Real-World Application

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Case Studies

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Peer Learning and Feedback

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Mobile Learning App

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Grading and Evaluation

Who Should Attend

This program is designed for professionals who have recently taken on a management role, as well as those who aspire to move into a management role, in order to develop leadership and decision-making capabilities. In addition, middle and senior managers seeking a well-rounded, MBA-inspired management curriculum will also benefit from exposure to the latest marketing, finance, and leadership strategies taught by the faculty at Columbia Business School.

Download the program brochure for a full participant profile.

Participant Testimonials

"The best part was the leadership, decision making, and networking."

— Carolin Hümpel, CEO, Carolin Hümpel Fashion Agency, Germany

"Very practical. I could relate the content to my real life and put it into practice immediately."

— Greg Davies, Sales & Marketing Director, Oxford University Press Mexico, Mexico

"The content level was right, and left me wanting more!"

— Terry Park, Director, Columbia University, United States

"…very well constructed and provided a wide range of important insights and tools that will be useful in my career. I always felt supported by the team."

— Pedro Castro, Export Manager, Secil - Companhia Geral de Cal e Cimento, S.A., Portugal

"Financial videos were great and helped fill in gaps where I had the least experience."

— Romain Gautiez, Environment Health and Safety Specialist, Google, Belgium

"The peer learning was key for me — I would not have learned so much without such a diverse group of people!"

— Asawari Mokashi, Consulting, Code Unlimited, United States

Participant Profile

On your journey to learning management principles with Columbia Business School Executive Education, you’ll be in good company. Past participants come from a wide range of industries, job functions, and management levels.

Representative Companies

  • Accenture
  • Amazon.com, Inc.
  • Bloomberg L.P.
  • Cisco
  • City Centre Commercial Company K.S.C.C.
  • Daikin Middle East & Africa
  • Deloitte
  • Ecolab Inc.
  • FedEx
  • Forefront Analytics
  • Google LLC
  • ICICI Bank Limited
  • Oxford University Press México
  • UBS AG Singapore
  • Walgreens

Representative Job Titless

  • Assistant Manager
  • Sales Manager
  • Senior Manager
  • Revenue Management Analyst
  • Senior Business Intelligence Analyst
  • Key Relationship Manager
  • General Manager
  • Global Account Manager
  • Sales and Marketing Director.
  • Regional Sales Director
  • Director
  • VP of Solutions
  • CFO
  • President
  • CEO

The Learning Journey

The Learning Journey explains the key three elements of 360 assesment, collaborative learning circles and a Capstone project. This also includes being consumer-centric, understanding customers, gaining financial intuition and effective leadership & decision making.

Program Topics

Module 1:

Orientation and Welcome

Gain an overview of the learning journey, program outline, and how to leverage the 360 assessment tool for your progress.

Module 2:

Leadership and Decision Making

Master a structured approach to decision making and the six logical steps that can guide leaders to the right decision.

Module 3:

Influencing Others

Explore the techniques for influencing people in a way that is both ethical and fair and learn how to maximize the perceptions of fairness when you are allocating scarce resources.

Module 4:

Being Customer-Centric

Discover the concepts of customer worth, customer lifetime value (CLV), economic value to customers (EVC), and delivering value through marketing strategies like segmenting, targeting, and positioning to appeal to the consumers.

Module 5:

Developing Financial Intuition

Learn about the fundamental concepts in finance and the rules of capital budgeting—the time value of money, how to compute the future, and how to present value of cash flow.

Module 6:

Launching New Products

Understand the new product development process and how to apply various ideation templates to new products that would be successful in the marketplace.

Module 7:

Leading and Managing Teams

Learn how winning teams can integrate diverse ideas and identify personal ineffective aspects of your leadership style for change and develop strategies to enact change.

Module 8:

Building Social Networks

Learn the three principles of networking to understand your personal network through the lens of your career success.

Module 9:

Capstone Case and Conclusion

This assignment challenges you to apply the concepts you've learned over the course of this program.

Module 1:

Orientation and Welcome

Gain an overview of the learning journey, program outline, and how to leverage the 360 assessment tool for your progress.

Module 6:

Launching New Products

Understand the new product development process and how to apply various ideation templates to new products that would be successful in the marketplace.

Module 2:

Leadership and Decision Making

Master a structured approach to decision making and the six logical steps that can guide leaders to the right decision.

Module 7:

Leading and Managing Teams

Learn how winning teams can integrate diverse ideas and identify personal ineffective aspects of your leadership style for change and develop strategies to enact change.

Module 3:

Influencing Others

Explore the techniques for influencing people in a way that is both ethical and fair and learn how to maximize the perceptions of fairness when you are allocating scarce resources.

Module 8:

Building Social Networks

Learn the three principles of networking to understand your personal network through the lens of your career success.

Module 4:

Being Customer-Centric

Discover the concepts of customer worth, customer lifetime value (CLV), economic value to customers (EVC), and delivering value through marketing strategies like segmenting, targeting, and positioning to appeal to the consumers.

Module 9:

Capstone Case and Conclusion

This assignment challenges you to apply the concepts you've learned over the course of this program.

Module 5:

Developing Financial Intuition

Learn about the fundamental concepts in finance and the rules of capital budgeting—the time value of money, how to compute the future, and how to present value of cash flow.

At the end of the program, you will be able to

  • Explain leadership styles and their impact on team dynamics
  • Apply the six steps to a rational decision model and six psychological truths to a group case study
  • Identify influencing techniques as they apply to leadership and customer service
  • Compute values expressing CLV, present values, and capital budgeting rules
  • Match ideation templates with product development scenarios
  • Compare networking options and their benefits
  • Compare case study data regarding cash flows with OTC and mobile wallet models

For full details of the curriculum, please download the brochure.

*Hear more about the tool from Columbia Business School Professor Joel Brockner. Click Here for more information.

Download Brochure

Faculty

Profile picture of course faculty Gita Johar

Gita Johar

Meyer Feldberg Professor of Business in Marketing

Gita Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, generating creative ideas... More info

Profile picture of course faculty Oded Netzer

Oded Netzer

Professor of Business, Marketing

Professor Netzer’s research at Columbia Business School centers on one of the major business challenges of the data-rich environment of the 21st century: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide decisions... More info

Profile picture of course faculty Adam Galinsky

Adam Galinsky

Paul Calello Professor of Leadership and Ethics

Adam Galinsky received his PhD from Princeton University and his BA from Harvard University. Professor Galinsky has published 200 scientific articles, chapters, and teaching cases in the fields of management and social psychology... More info

Profile picture of course faculty Daniel Wolfenzon

Daniel Wolfenzon

Family Business Program, Chair of Finance Division, Stefan H. Robock Professor of Finance and Economics

Daniel Wolfenzon received a Masters and a PhD in economics from Harvard University and holds a BS in economics and a BS in mechanical engineering from MIT... More info

Profile picture of course faculty The Late Katherine Phillips

The Late Katherine Phillips

Reuben Mark Professor of Organizational Character

The late Katherine Phillips joined the faculty at Columbia Business School as the Paul Calello Professor of Leadership and Ethics in fall of 2011... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon completion of the program, participants will receive a certificate of participation from Columbia Business School Executive Education and one day towards a Certificate in Business Excellence.

Download Brochure

Your verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education

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