Digital Strategies for Business Transformation (Online)

Innovate, Transform, and Thrive in the Digital Age

Download Brochure

Get Your Brochure

Course Dates

STARTS ON

June 27, 2024

Course Duration

DURATION

8 weeks, online
4–6 hours per week

Course Fee
Course Fee

For Your Team

Enroll your team and learn with your peers

Learn More

Early Registration Benefit

Apply now to secure your place at US$1,380 by . Connect with a learning advisor for more information.

Why Learn Digital Strategies For Business?

This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case Studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital era.

74%

Of organizations consider digital transformation as their top priority.

Source: Flexera

$2.4 Trillion

Estimated global spending on digital transformation technologies and services through 2025.

Source: Statista

#1

Increasing operational efficiencies has become the top business priority as a result of the pandemic.

Source: Statista

Who Is This Program For?

This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.

It is ideal for:

  • Senior management & C-Suite professionals looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behavior
  • Mid-to senior-level managers in the technology function looking to hone their skills while implementing digital tools and technologies in their organization systematically
  • Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries
  • Functional managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks

    Program Experience

    World-Renowned Faculty

    Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines

    Peer Interaction

    Stimulating discussions with like-minded global peers expand your professional network and build a supportive community

    Case Studies

    Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges

    Engaging Assignments and Activities

    Hone business acumen and executive skills with try-it activities that help you redefine your potential

    Program Topics

    Module 1:

    Introduction to the Five Domains of Digital Transformation

    • Define digital transformation and identify examples of digital transformers
    • Explain why digital transformation is primarily a challenge of strategy and mindset over technology
    • Assess the strengths and opportunities of an organization using the five domains of digital transformation as a guide
    • Case studies: Domino’s Pizza, Airbnb, Alipay, Encyclopedia Britannica

    Module 2:

    Domain 1: Customers

    • Analyze the touchpoints that influence your decision most in making a purchase
    • Describe the five core behaviors of customer networks
    • Develop ideas for strategies that leverage each of the five core behaviors of customer networks for an organization
    • Case studies: Ace Marks, Best Buy, Walmart, Dollar Shave Club, Kraft, Columbia Sportswear

    Module 3:

    Platform Business Models

    • Identify an opportunity for a platform business model
    • Draw a platform business model map for a chosen business
    • Describe lessons learned from using the Platform Business Model Map to design a new business concept
    • Case studies: Airbnb, Paytm, Facebook

    Module 4:

    Domain 2: Competition

    • Identify asymmetric competitors for a chosen business or industry
    • Assess asymmetric competitors using the Competitive Value Train tool
    • Describe lessons learned from using the Competitive Value Train Case studies: Toyota, Microsoft, Google

    Module 5:

    Domain 3: Data

    • Develop a new data initiative using a data value template
    • Analyze how your organization uses data
    • Describe lessons learned from using data value templates to develop a new data initiative
    • Case studies: The Wall Street Journal, Gaylord Hotels, Caesars Entertainment, Merck, Custora

    Module 6:

    Domain 4: Innovation

    • Formulate an experiment to help you address a business decision
    • Describe an example of failing smart
    • Describe lessons learned from applying experimentation to your business
    • Case studies: Intuit, Fasal, Apple, Rent the Runway, Wawa

    Module 7:

    Domain 5: Value

    • Create a value proposition in response to changing customer needs for a chosen organization
    • Describe lessons learned from expanding your value proposition
    • Case studies: Mohawk, Encyclopedia Britannica, Marvel, the MET

    Module 8:

    Disruptive Business Models

    • Design and analyze a new business idea using the Disruptive Business Model Map
    • Identify organizational barriers to digital transformation
    • Case studies: Blockbuster, Netflix, Kodak, Clubhouse

    Module 1:

    Introduction to the Five Domains of Digital Transformation

    • Define digital transformation and identify examples of digital transformers
    • Explain why digital transformation is primarily a challenge of strategy and mindset over technology
    • Assess the strengths and opportunities of an organization using the five domains of digital transformation as a guide
    • Case studies: Domino’s Pizza, Airbnb, Alipay, Encyclopedia Britannica

    Module 5:

    Domain 3: Data

    • Develop a new data initiative using a data value template
    • Analyze how your organization uses data
    • Describe lessons learned from using data value templates to develop a new data initiative
    • Case studies: The Wall Street Journal, Gaylord Hotels, Caesars Entertainment, Merck, Custora

    Module 2:

    Domain 1: Customers

    • Analyze the touchpoints that influence your decision most in making a purchase
    • Describe the five core behaviors of customer networks
    • Develop ideas for strategies that leverage each of the five core behaviors of customer networks for an organization
    • Case studies: Ace Marks, Best Buy, Walmart, Dollar Shave Club, Kraft, Columbia Sportswear

    Module 6:

    Domain 4: Innovation

    • Formulate an experiment to help you address a business decision
    • Describe an example of failing smart
    • Describe lessons learned from applying experimentation to your business
    • Case studies: Intuit, Fasal, Apple, Rent the Runway, Wawa

    Module 3:

    Platform Business Models

    • Identify an opportunity for a platform business model
    • Draw a platform business model map for a chosen business
    • Describe lessons learned from using the Platform Business Model Map to design a new business concept
    • Case studies: Airbnb, Paytm, Facebook

    Module 7:

    Domain 5: Value

    • Create a value proposition in response to changing customer needs for a chosen organization
    • Describe lessons learned from expanding your value proposition
    • Case studies: Mohawk, Encyclopedia Britannica, Marvel, the MET

    Module 4:

    Domain 2: Competition

    • Identify asymmetric competitors for a chosen business or industry
    • Assess asymmetric competitors using the Competitive Value Train tool
    • Describe lessons learned from using the Competitive Value Train Case studies: Toyota, Microsoft, Google

    Module 8:

    Disruptive Business Models

    • Design and analyze a new business idea using the Disruptive Business Model Map
    • Identify organizational barriers to digital transformation
    • Case studies: Blockbuster, Netflix, Kodak, Clubhouse
    Download Brochure

    generic

    The program includes a live Q&A with David Rogers and faculty at Columbia Business School Executive Education.

    Faculty

    Faculty Member David Rogers

    David Rogers

    Academic Director in Executive Education, Columbia Business School

    David Rogers is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is the author of four books, including The Network Is Your Customer and his newest book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age. At Columbia Business School, Rogers is the academic director of two executive education programs, Leading Digital Transformation and Digital Business Strategy.

    Hear from our past Program Participants

    "Professor Roger's definition of digital disruption is the clearest and most I have seen. All of the course was great but the session Mastering Disruptive Business Models was unique to my knowledge."

    — Lionel Gordon, Cargill, Inc, USA

    "The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts."

    — Pedro Gallego, Celepar, Brazil

    "I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies and tools that are helping me to better understand platform business services."

    — Rodrigo dos Santos, T-Systems, Mexico

    "One of the best parts about the course were the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules."

    — Cristian Buzzoni, Sofofa, Chile

    "The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Roger’s explanations are simple and very insightful. I loved the content and the course structure."

    — Shalu Manan, Genpact, India

    Case Studies

    Through industry examples, you’ll see how the theories you are learning have impactful practical applications.

    Image displaying beverage in a tranparent glass with ice cubes to represent the company Coca Cola

    Coca Cola

    Learn how Coca Cola used predictive analysis to understand its customers.

    Image displaying a person's hand browsing through a smart phone to represent the company iPhone

    iPhone

    Discover how the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.

    Image displaying an aircraft in sky to represent the company British Airways

    British Airways

    Uncover how British Airways used customer data to leverage it as a core asset to drive more value for its business.

    Image of a woman in front of multiple screens to portray the company Netflix

    Netflix

    Know how Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.

    Image displaying folded newspaper and a cup of coffee to represent the company The New York Times

    The New York Times

    Understand how The New York Times uses data to understand subscription behavior and improve customer retention.

    FAQs

    • How do I know if this program is right for me?

      After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


      Are there any prerequisites for this program?

      Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.


      Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


      What is the typical class profile?

      More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


      What other dates will this program be offered in the future?

      Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.

    • How much time is required each week?

      Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.


      How will my time be spent?

      We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



      • Engaging with recorded video lectures from faculty
      • Attending webinars and office hours, as per the specific program schedule
      • Reading or engaging with examples of core topics
      • Completing knowledge checks/quizzes and required activities
      • Engaging in moderated discussion groups with your peers
      • Completing your final project, if required

      The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.


      What is it like to learn online with the learning collaborator, Emeritus?

      More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

      All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

      A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


      How do I interact with other program participants?

      Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

    • What are the requirements to earn the certificate?

      Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

      This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.


      What type of certificate will I receive?

      Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
      The digital certificate will be sent approximately two weeks after the program, once grading is complete.


      Can I get the hard copy of the certificate?

      No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


      Do I receive alumni status after completing this program?

      No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


      How long will I have access to the learning materials?

      You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

    • What equipment or technical requirements are there for this program?

      Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


      Do I need to be online to access the program content?

      Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

      Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

    • Can I still register if the registration deadline has passed?

      Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


      What is the program fee, and what forms of payment do you accept?

      The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

      • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
      • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

      What if I don’t have a credit card? Is there another method of payment accepted?

      Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.


      I was not able to use the discount code provided. Can you help?

      Yes! Please email us with the details of the program you are interested in, and we will assist you.


      How can I obtain an invoice for payment?

      Please email us your invoicing requirements and the specific program you’re interested in enrolling in.


      Is there an option to make flexible payments for this program?

      Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


      How can I obtain a W9 form?

      Please connect with us via email for assistance.


      Who will be collecting the payment for the program?

      Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

    • What is the program refund and deferral policy?

      For the program refund and deferral policy, please click the link here.

    Certificate

    Example image of certificate that will be awarded after successful completion of this program

    Certificate

    Upon completion of the Digital Strategies for Business Transformation (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More

    Download Brochure

    Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

    Financing Options

    Climb Credit*

    We offer financing options with our partner, Climb Credit*. Click here to learn more.
    *Applicable for US Residents

    Flexible Payment Options For All

    Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

    Didn’t find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)

    Apply Now

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available. Learn more.