Coca Cola
How Coca Cola used predictive analysis to understand its customers.
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
This program includes a live Q&A with David Rogers, author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age book
This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case Studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital era.
Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000.
US$1.3 trillion were spent on digital transformation technologies in 2018.
Lacking digital skills is still among the top barriers to digital transformation.
This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.
It is ideal for:
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
3 Case Studies
12 Assignments and 9 Discussions
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.
Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.
What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.
Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.
Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.
What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.
Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.
Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.
The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.
Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.
What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.
Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.
Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.
Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.
The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.
What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.
The program includes live Q&A with David Rogers, faculty at Columbia Business School Executive Education.
Through industry examples, you’ll see how the theories you are learning have impactful practical applications.
How Coca Cola used predictive analysis to understand its customers.
How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
How British Airways used customer data to leverage it as a core asset to drive more value for its business.
How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
How The New York Times uses data to understand subscription behavior and improve customer retention.
How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.
Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.
Preview Program For FreeFlexible payment options available.