Digital Strategies for Business: Leading the Next-Generation Enterprise

This program includes a live Q&A with David Rogers, author, world-renowned digital business strategist and faculty at Columbia Business School Executive Education

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Digital Strategist

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Course Dates
LAST DAY TO ENROLL

Course Duration

DURATION

10 weeks, online
2–4 hours per week

Course Fee

Why Learn Digital Strategies For Business?

This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case Studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital era.

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Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000.

SOURCE: PIERRE NANTERME, CEO OF ACCENTURE
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US$1.3 trillion were spent on digital transformation technologies in 2018.

SOURCE: IDC
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Lacking digital skills is still among the top barriers to digital transformation.

SOURCE: SAP

Who Is This Program For?

This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.

It is ideal for:

  • Senior management & C-Suite professionals looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behavior.
  • Mid to senior managers in the technology function looking to hone their skill while implementing digital tools and technologies in their organization systematically.
  • Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries.
  • Functional managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks.

    Program Experience

    Decorative image relating to Live Q&A and Live Online Teaching Sessions

    Live Q&A and Live Online Teaching Sessions

    Decorative image relating to 120 Video Lectures

    120 Video Lectures

    Decorative image relating to 3 Case Studies

    3 Case Studies

    Decorative image relating to 12 Assignments and 9 Discussions.

    12 Assignments and 9 Discussions

    Program Topics

    Module 1:

    5 Domains of Digital Transformation

    Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.

    Module 2:

    Customer Networks and the New Path to Purchase

    Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

    Module 3:

    Understanding Digital Customer Behaviors

    Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.

    Module 4:

    Platform Business Models

    Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

    Module 5:

    Coopetition, Disintermediation, and Asymmetric Competitors

    Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

    Module 6:

    Building Data as a Strategic Asset for Your Business

    Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.

    Module 7:

    Big Data at Work: New Data, New Tools, and Templates of Value

    What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.

    Module 8:

    Innovation through Experimentation: AB Test and Minimum Viable Value

    Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

    Module 9:

    Translating the Lean Startup to Enterprise Scale Innovation

    Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

    Module 10:

    Adapting Your Value Proposition

    What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.

    Module 11:

    Mastering Disruptive Business Models

    Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.

    Module 12:

    Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

    Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

    Module 13:

    Leadership and the Customer Value Imperative

    The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.

    Module 1:

    5 Domains of Digital Transformation

    Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.

    Module 8:

    Innovation through Experimentation: AB Test and Minimum Viable Value

    Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

    Module 2:

    Customer Networks and the New Path to Purchase

    Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

    Module 9:

    Translating the Lean Startup to Enterprise Scale Innovation

    Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

    Module 3:

    Understanding Digital Customer Behaviors

    Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.

    Module 10:

    Adapting Your Value Proposition

    What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.

    Module 4:

    Platform Business Models

    Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

    Module 11:

    Mastering Disruptive Business Models

    Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.

    Module 5:

    Coopetition, Disintermediation, and Asymmetric Competitors

    Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

    Module 12:

    Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

    Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

    Module 6:

    Building Data as a Strategic Asset for Your Business

    Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.

    Module 13:

    Leadership and the Customer Value Imperative

    The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.

    Module 7:

    Big Data at Work: New Data, New Tools, and Templates of Value

    What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.

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    The program includes live Q&A with David Rogers, faculty at Columbia Business School Executive Education.

    Faculty

    Faculty Member David Rogers

    David Rogers

    Faculty at Columbia Business School Executive Education

    David Rogers is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is the author of four books, including The Network Is Your Customer and his newest book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age.

    Participant Speak

    "Professor Roger's definition of digital disruption is the clearest and most I have seen. All of the course was great but the session Mastering Disruptive Business Models was unique to my knowledge."

    — Lionel Gordon, Cargill, Inc, USA

    "The highlight of the course is its diversity - from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era."

    — Ebba Lo, Lindex, Hong Kong

    "The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts."

    — Pedro Gallego, Celepar, Brazil

    "I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies and tools that are helping me to better understand platform business services."

    — Rodrigo dos Santos, T-Systems, Mexico

    "One of the best parts about the course were the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules."

    — Cristian Buzzoni, Sofofa, Chile

    "The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Roger’s explanations are simple and very insightful. I loved the content and the course structure."

    — Shalu Manan, Genpact, India

    Case Studies

    Through industry examples, you’ll see how the theories you are learning have impactful practical applications.

    Image displaying beverage in a tranparent glass with ice cubes to represent the company Coca Cola

    Coca Cola

    How Coca Cola used predictive analysis to understand its customers.

    Image displaying a person's hand browsing through a smart phone to represent the company iPhone

    iPhone

    How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.

    Image displaying an aircraft in sky to represent the company British Airways

    British Airways

    How British Airways used customer data to leverage it as a core asset to drive more value for its business.

    Image of a woman in front of multiple screens to portray the company Netflix

    Netflix

    How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.

    Image displaying folded newspaper and a cup of coffee to represent the company The New York Times

    The New York Times

    How The New York Times uses data to understand subscription behavior and improve customer retention.

    Image displaying a pair of looking glasses to represent the company Warby Parker

    Warby Parker

    How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.

    Certificate

    Example image of certificate that will be awarded after successful completion of this program

    Certificate

    Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.

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    FAQs

    • How do I know if this program is right for me?

      After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


      Are there any prerequisites for this program?

      Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


      Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


      What is the typical class profile?

      More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


      What other dates will this program be offered in the future?

      Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

    • How much time is required each week?

      Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



      How will my time be spent?

      We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



      • Engaging with recorded video lectures from faculty
      • Attending webinars and office hours, as per the specific program schedule
      • Reading or engaging with examples of core topics
      • Completing knowledge checks/quizzes and required activities
      • Engaging in moderated discussion groups with your peers
      • Completing your final project, if required

      The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



      What is it like to learn online with the learning collaborator, Emeritus?

      More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

      A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


      How do I interact with other program participants?

      Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

    • What are the requirements to earn the certificate?

      Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

      This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


      What type of certificate will I receive?

      Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


      Can I get the hard copy of the certificate?

      No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


      Do I receive alumni status after completing this program?

      No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


      How long will I have access to the learning materials?

      You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

    • What equipment or technical requirements are there for this program?

      Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


      Do I need to be online to access the program content?

      Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

      Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

    • Can I still register if the registration deadline has passed?

      Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


      What is the program fee, and what forms of payment do you accept?

      The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

      • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
      • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

      What if I don’t have a credit card? Is there another method of payment accepted?

      Yes, you can do the bank remittance in USD via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


      I was not able to use the discount code provided. Can you help?

      Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


      How can I obtain an invoice for payment?

      Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.


      Is there an option to make flexible payments for this program?

      Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


      Does the program fee include taxes? Are there any additional fees?

      Yes, the program fee is inclusive of any taxes, except for GST for Singapore residents.


      How can I obtain a W9 form?

      Please email us at learner.success@emeritus.org for assistance.

    • What is the policy on refunds and withdrawals?

      You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



      What is the policy on deferrals?

      After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

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