The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
This program includes a live Q&A with David Rogers, author, world-renowned digital business strategist and faculty at Columbia Business School Executive Education
Download Brochure
June 15, 2023
10 weeks, online
2–4 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Digital Strategies for Business: Leading the Next-Generation Enterprise starting on June 15, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case Studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital era.
Digitally transformed organizations are projected to contribute more than half of global GDP by 2023.
Global spending on digital transformation technologies and services through 2025
Increasing operational efficiencies has become the top business priority as a result of the pandemic.
This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.
It is ideal for:
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
3 Case Studies
12 Assignments and 9 Discussions
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.
Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.
What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.
Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.
Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.
What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.
Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.
Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.
The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.
Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.
Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.
Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.
Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.
Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.
What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.
Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.
Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.
Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.
Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.
Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.
The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.
What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.
The program includes live Q&A with David Rogers, faculty at Columbia Business School Executive Education.
Through industry examples, you’ll see how the theories you are learning have impactful practical applications.
How Coca Cola used predictive analysis to understand its customers.
How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
How British Airways used customer data to leverage it as a core asset to drive more value for its business.
How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
How The New York Times uses data to understand subscription behavior and improve customer retention.
How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.
Download BrochureWe offer financing options with our partner, Climb Credit*.
Click here to learn more.
*Applicable for US Residents
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Flexible payment options available.