Digital Strategies for Business

Leading the Next-Generation Enterprise

Become an Expert

Digital Strategist

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Course Dates

October 15, 2020

Course Duration


3 months, online
2-4 hours per week

Course Duration



Course Information Flexible payment available

Why Learn Digital Strategies For Business?

This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.

Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000


US$1.3 trillion spent on Digital Transformation Technologies in 2018


Lacking digital skills is still among the top barriers to digital transformation


Program Experience

Live Q&A and Live Online Teaching Sessions

Live Q&A and Live Online Teaching Sessions

120 Video Lectures

120 Video Lectures

3 Case Studies

3 Case Studies

12 Assignments and 9 Discussions

12 Assignments and 9 Discussions

Program Topics

Module 1:

5 Domains of Digital Transformation

Module 2:

Customer Networks and the New Path to Purchase

Module 3:

Understanding Digital Customer Behaviors

Module 4:

Platform Business Models

Module 5:

Coopetition, Disintermediation, and Asymmetric Competitors

Module 6:

Building Data as a Strategic Asset for Your Business

Module 7:

Big Data at Work: New Data, New Tools and Templates of Value

Module 8:

Innovation Through Experimentation: AB Test and Minimum Viable Value

Module 9:

Translating the Lean Startup to Enterprise Scale Innovation

Module 10:

Adapting Your Value Proposition

Module 11:

Mastering Disruptive Business Models

Module 12:

Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

Module 13:

Leadership and the Customer Value Imperative Frameworks
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The program includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School


David Rogers Faculty

David Rogers

Faculty of Executive Education, Columbia Business School

David Rogers is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is the author of four books, including The Network Is Your Customer and his newest book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age.

Participant Speak

"Professor Roger's definition of digital disruption is the clearest and most I have seen. All of the course was great but Mastering Disruptive Business Models was unique to my knowledge."

— Lionel Gordon, Cargill, Inc, USA

"The highlight of the course is its diversity - from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era."

— Ebba Lo, Lindex, Hong Kong

"The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts."

— Pedro Gallego, Celepar, Brazil

"I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies and tools that are helping me to better understand platform business services."

— Rodrigo dos Santos, T-Systems, Mexico

"One of the best parts about the course were the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules."

— Cristian Buzzoni, Sofofa, Chile

"The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Roger’s explanations are simple and very insightful. I loved the content and the course structure."

— Shalu Manan, Genpact, India

Case Studies

Through case studies and industry examples, you’ll see how the theories you are learning have impactful practical applications.

Coca Cola

How Coca Cola used predictive analysis to understand its customers.


How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.

British Airways

How British Airways used customer data to leverage it as a core asset to drive more value for its business.


How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.

The New York Times

How The New York Times uses data to understand subscription behavior and improve customer retention.

Warby Parker

How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.



Upon successful completion of the program, participants will receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education and one day toward a Certificate in Business Excellence.

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