Digital Strategies for Business: Leading the Next-Generation Enterprise

This program includes a live Q&A with David Rogers, author of The Digital Transformation Playbook: Rethink Your Business for the Digital Age book

Become an Expert

Digital Strategist

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Course Date

STARTS ON

September 22, 2021

Course Duration

DURATION

3 months, online
2–4 hours per week

Course Fee

Why Learn Digital Strategies For Business?

This program focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case Studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital era.

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Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000.

SOURCE: PIERRE NANTERME, CEO OF ACCENTURE
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US$1.3 trillion were spent on digital transformation technologies in 2018.

SOURCE: IDC
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Lacking digital skills is still among the top barriers to digital transformation.

SOURCE: SAP

Who Is This Program For?

This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age.

It is ideal for:

  • Senior management & C-Suite professionals looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behavior.
  • Mid to senior managers in the technology function looking to hone their skill while implementing digital tools and technologies in their organization systematically.
  • Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries.
  • Functional managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks.

    Program Experience

    Decorative image relating to Live Q&A and Live Online Teaching Sessions

    Live Q&A and Live Online Teaching Sessions

    Decorative image relating to 120 Video Lectures

    120 Video Lectures

    Decorative image relating to 3 Case Studies

    3 Case Studies

    Decorative image relating to 12 Assignments and 9 Discussions.

    12 Assignments and 9 Discussions

    Program Topics

    Module 1:

    5 Domains of Digital Transformation

    Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.

    Module 2:

    Customer Networks and the New Path to Purchase

    Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

    Module 3:

    Understanding Digital Customer Behaviors

    Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.

    Module 4:

    Platform Business Models

    Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

    Module 5:

    Coopetition, Disintermediation, and Asymmetric Competitors

    Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

    Module 6:

    Building Data as a Strategic Asset for Your Business

    Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.

    Module 7:

    Big Data at Work: New Data, New Tools, and Templates of Value

    What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.

    Module 8:

    Innovation through Experimentation: AB Test and Minimum Viable Value

    Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

    Module 9:

    Translating the Lean Startup to Enterprise Scale Innovation

    Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

    Module 10:

    Adapting Your Value Proposition

    What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.

    Module 11:

    Mastering Disruptive Business Models

    Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.

    Module 12:

    Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

    Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

    Module 13:

    Leadership and the Customer Value Imperative

    The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.

    Module 1:

    5 Domains of Digital Transformation

    Explore how digital transformation is not about technology but about strategy and new ways of thinking. Take a look at each of the five domains in this module–customers, competition, data, innovation and value.

    Module 8:

    Innovation through Experimentation: AB Test and Minimum Viable Value

    Discover innovation through the seven principles of experimentation. Understand the importance of A/B testing to check the effectiveness of your marketing collateral and Minimal Viable Products in the product development cycle.

    Module 2:

    Customer Networks and the New Path to Purchase

    Understand the path to purchase customer journey, from start to finish. Additionally, uncover the series of channels that customers use to make a purchase.

    Module 9:

    Translating the Lean Startup to Enterprise Scale Innovation

    Gain an overview of the four models of scaling up your innovation while staying resilient in the face of organizational challenges.

    Module 3:

    Understanding Digital Customer Behaviors

    Discover how to re-imagine your ever-changing customers as customer networks. Identify five core behaviors of networked customers - accessing, engaging, customizing, connecting, and collaborating.

    Module 10:

    Adapting Your Value Proposition

    What makes your customers choose you over similar offerings? Use the Value Proposition Roadmap to adapt your organizations value proposition so it answers the why for your customers.

    Module 4:

    Platform Business Models

    Understand how platform businesses create interactions across a large number of participants. Master the Platform Business Model map for your organization while exploring the power of network effects.

    Module 11:

    Mastering Disruptive Business Models

    Develop an innovative disruptive business model for your organization as you analyze the cases of three leading companies - iPhone, Netflix and Warby Parker.

    Module 5:

    Coopetition, Disintermediation, and Asymmetric Competitors

    Learn and use the Competitive Value Train model to identify market opportunities for cost-saving and achieving competitive differentiation.

    Module 12:

    Surviving Disruption: 6 Incumbent Responses to a Disruptive Challenger

    Employ the three Variables of Disruptive Business models in your organization and the six incumbent responses to a disruptive challenger, from acquiring your disruptor to planning for an exit.

    Module 6:

    Building Data as a Strategic Asset for Your Business

    Data has become the key to competitive advantage. Learn how to leverage data and then optimise it to create value consistently.

    Module 13:

    Leadership and the Customer Value Imperative

    The ultimate aim for every business leader is to create value for their customers. Explore ways to distinguish yourself from the eyes of your customer with the Customer Value Imperative model.

    Module 7:

    Big Data at Work: New Data, New Tools, and Templates of Value

    What is big data? Learn about huge collections of data and its importance today. Further, understand how to use the new industry tools to analyse big data and create value for your business.

    Preview Program For Free

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    The program includes live Q&A with David Rogers, faculty at Columbia Business School Executive Education.

    Faculty

    Faculty Member David Rogers

    David Rogers

    Faculty at Columbia Business School Executive Education

    David Rogers is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is the author of four books, including The Network Is Your Customer and his newest book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age.

    Participant Speak

    "Professor Roger's definition of digital disruption is the clearest and most I have seen. All of the course was great but the session Mastering Disruptive Business Models was unique to my knowledge."

    — Lionel Gordon, Cargill, Inc, USA

    "The highlight of the course is its diversity - from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era."

    — Ebba Lo, Lindex, Hong Kong

    "The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts."

    — Pedro Gallego, Celepar, Brazil

    "I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies and tools that are helping me to better understand platform business services."

    — Rodrigo dos Santos, T-Systems, Mexico

    "One of the best parts about the course were the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules."

    — Cristian Buzzoni, Sofofa, Chile

    "The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Roger’s explanations are simple and very insightful. I loved the content and the course structure."

    — Shalu Manan, Genpact, India

    Case Studies

    Through industry examples, you’ll see how the theories you are learning have impactful practical applications.

    Image displaying beverage in a tranparent glass with ice cubes to represent the company Coca Cola

    Coca Cola

    How Coca Cola used predictive analysis to understand its customers.

    Image displaying a person's hand browsing through a smart phone to represent the company iPhone

    iPhone

    How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.

    Image displaying an aircraft in sky to represent the company British Airways

    British Airways

    How British Airways used customer data to leverage it as a core asset to drive more value for its business.

    Image of a woman in front of multiple screens to portray the company Netflix

    Netflix

    How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.

    Image displaying folded newspaper and a cup of coffee to represent the company The New York Times

    The New York Times

    How The New York Times uses data to understand subscription behavior and improve customer retention.

    Image displaying a pair of looking glasses to represent the company Warby Parker

    Warby Parker

    How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.

    Certificate

    Example image of certificate that will be awarded after successful completion of this program

    Certificate

    Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and one day toward a Certificate in Business Excellence.

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