Coca Cola
How Coca Cola used predictive analysis to understand its customers.
Leading the Next-Generation Enterprise
March 4, 2021
3 months, online
2-4 hours per week
US$1,500 or get US$150 off with a referral
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.
Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000
US$1.3 trillion spent on Digital Transformation Technologies in 2018
Lacking digital skills is still among the top barriers to digital transformation
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
3 Case Studies
12 Assignments and 9 Discussions
Through case studies and industry examples, you’ll see how the theories you are learning have impactful practical applications.
How Coca Cola used predictive analysis to understand its customers.
How the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
How British Airways used customer data to leverage it as a core asset to drive more value for its business.
How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
How The New York Times uses data to understand subscription behavior and improve customer retention.
How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.
Upon successful completion of the program, participants will receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education and one day toward a Certificate in Business Excellence.
Preview Program For FreeFlexible payment options available.