Digital Strategies for Business Transformation (Online)
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Key Takeaways
The Digital Strategies for Business Transformation (Online) program will enable you to:
Understand digital customer behaviors
Create platform business models
Leverage Big Data to build data as a strategic asset
Innovate through experimentation: AB tests and minimum viable products
Translate the lean startup to enterprise scale innovation
Who Should Attend?
This program is tailored for senior management and managers who aim to create innovative strategies and business models to enable their organization to thrive in the ever-changing digital age. It is ideal for:
Senior management & C-Suite professionals looking for a holistic digital transformation strategy for their organization by keeping abreast with the latest trends, opportunities, and disruptions as well as learning more about customer behavior
Mid-to senior-level managers in the technology function looking to hone their skills while implementing digital tools and technologies in their organization systematically
Consultants looking to help their clients with solutions to navigate different aspects of a digital strategy, across industries
Functional managers, specifically those in marketing and sales, looking to create value by implementing digital techniques to their current role and leveraging digital customer networks
Program Modules
Program Experience
World-Renowned Faculty
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Case Studies
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Case Studies
Through industry examples, you’ll see how the theories you are learning have impactful practical applications.
Coca Cola
Learn how Coca Cola used predictive analysis to understand its customers.
iPhone
Discover how the iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
British Airways
Uncover how British Airways used customer data to leverage it as a core asset to drive more value for its business.
Netflix
Know how Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
The New York Times
Understand how The New York Times uses data to understand subscription behavior and improve customer retention.
The program includes a live Q&A with David Rogers and faculty at Columbia Business School Executive Education.
Program Faculty
Academic Director in Executive Education, Columbia Business School
Participant Testimonials
Certificate
Upon completion of the Digital Strategies for Business Transformation (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
FAQs
Climb Credit*
We offer financing options with our partner, Climb Credit*. Click here to learn more.
*Applicable for US Residents
Flexible Payment Options For All
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Didn’t find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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