This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.
Digital is the main reason half of the companies on the Fortune 500 have disappeared since the year 2000*PIERRE NANTERME, CEO OF ACCENTURE
USD 1300 Bn spend on Digital Transformation Technologies in 2018*IDC
Lacking digital skills is still among the top barriers to digital transformation*SAP
David Rogers, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including "The Network Is Your Customer", and his newest book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age".
"The frameworks and templates are most useful in understanding ways of managing digital transformation in business. David Roger’s explanations are simple and very insightful. I loved the content and the course structure."
— Shalu Manan, Genpact, India
"Professor Roger's definition of digital disruption is the clearest and most I have seen. All of the course was great but Mastering Disruptive Business Models was unique to my knowledge."
— Lionel Gordon, Cargill, Inc, USA
"The highlight of the course is its diversity - from on-demand videos to individual and group assignments, peer reviews to seminars. The well-structured assignments helped me get a clear understanding of how to drive and develop my business, to adapt and evolve in the digital era."
— Ebba Lo, Lindex, Hong Kong
"The videos and assignments are the best. Videos give clear structure and assignments stimulate the understanding of concepts."
— Pedro Gallego, Celepar, Brazil
"I work in the IT industry; hence the topic is not new to me. However, there were very interesting modules that presented concepts, methodologies and tools that are helping me to better understand platform business services."
— Rodrigo dos Santos, T-Systems, Mexico
"One of the best parts about the course were the webinars on Digital Works, Morecrodt & Perks, etc. that added more information to modules."
— Cristian Buzzoni, Sofofa, Chile
Through case studies and industry examples, you’ll see how the theories you are learning have impactful practical applications.
How Coca Cola used predictive analysis to understand its customers.
How iPhone became a benchmark of how we think about and observe disruption in markets today driven by digital technologies.
How British Airways used customer data to leverage it as a core asset to drive more value for its business.
How Netflix disrupted the traditional movie-watching experience by measuring consumer behaviors and preferences to drive recommendations.
How The New York Times uses data to understand subscription behavior and improve customer retention.
How Warby Parker used data to manufacture, market, design, and create a whole customer experience in eyewear.
Receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education upon successful course completion.Get Certified