The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
Of the world economy will be digital by 2020.SOURCE: DIGITAL ECONOMIC VALUE INDEX
Year-on-year growth for digital marketing industry compared to 5-6% growth in other industriesSOURCE: YOUR STORY & KSTART
Net loss of jobs by 2020 due to emerging technologies.SOURCE: WORLD ECONOMIC FORUM
David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He is author of four books, including "The Network Is Your Customer," and the forthcoming, "The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age."
"I like the basic concept of the course, from mass marketing to customer networks. It gave me lots of valuable knowledge. Learning the strategic planning process and working on the simulations was exciting."
— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG
"The simulations were the best part of this course. They help you improve your technique of digital marketing and build a robust digital strategy."
— Marica Buquicchio, Owner, Marica Buquicchio, ITALY
"It was excellent. It was a 10-week course, lots of interaction with the other students, presenters, faculty and contributors and interesting case studies and company profiles"
— David Schneider, Marketing Manager at Insight , Managing the People Side of Change, US
Upon successful completion of the program, participants will be awarded a verified digital certificate by EMERITUS, in collaboration with Columbia Business School Executive Education.Get Certified