Digital Marketing (Online)
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Key Takeaways
The Digital Marketing (Online) program will enable you to:
Learn how to identify pivotal marketing priorities and effectively evaluate digital advertising and brand experiences
Discover how to leverage access and engage strategies to enhance value and better reach consumers
Evaluate how organizations implement customization and critique personalized digital services from a consumer viewpoint
Develop the ability to identify changing social media patterns and analyze how organizations employ connect and collaborate strategies
Learn digital advertising terminologies, ad auction dynamics, and optimization techniques using real-world simulation tools
Become proficient in using data for campaign optimization and translating customer insights into robust marketing strategies
Learn how to qualify and measure ROI, and gain the ability to evaluate and optimize marketing performance through simulations
Develop a structured approach to marketing planning and an enriched perspective of the future of marketing
Who Should Attend?
This program is for you whether you are an up-and-coming digital marketer, a seasoned marketing professional, or a startup owner seeking the latest digital marketing approaches. It will equip you with a sustainable set of frameworks for navigating the evolving digital landscape, from understanding key customer network behaviors to harnessing the power of data and analytics. The program will be especially valuable for:
New or aspiring digital marketers who want to solidify their knowledge of digital marketing principles and practices and develop a clear view of the entire digital marketing landscape
Seasoned marketers and marketing managers who are seeking to advance their knowledge of the field or develop an in-depth understanding of the latest trends and emerging practices, including data analytics and ROI measurement
Startup owners looking to enhance their marketing strategies, better understand their customers, and maximize their marketing ROI
Program Modules
Five Digital Marketing Simulations
Through a set of digital marketing simulations, you will build firsthand experience in various techniques. You will learn to manage search marketing campaigns using your advertising budget for a high-end retailer, develop a Google Ad campaign in the luxury brand space, and use Meta’s platforms to craft successful direct-to-consumer advertising campaigns. Each simulation presents a unique challenge, equipping you with the skills you need to succeed in the modern digital marketing landscape. You will also gain completion certificates in search marketing and social media advertising.
Program Experience
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Get actionable insights in live online interactions with faculty who are recognized leaders in their fields
The program includes a live Q&A with David Rogers and faculty at Columbia Business School.
Program Faculty
Academic Director in Executive Education, Columbia Business School
Case Studies
Adobe
How Adobe connected with their customers by creating Adobe eLearning, an active community of designers and educators who create and share their learning content
How Google used customer-centric marketing to tap into teachers aspirations in the classroom and turn them into evangelists for the search engine
Lays
How Lays leveraged open competition to strengthen its customer relationships, encouraging customers to dream up new flavors in the brand’s "Do Us a Flavor" campaign
Nike
How classic global brand Nike is creating experiences that allow it to thrive in the digital era
Shein
How Shein indirectly benefited from its customers' use of TikTok, from the rise of unpacking videos to triggering sustainable shoppers to speak out about packaging waste
Starbucks
How Starbucks discovered that the lifetime value of a customer is worth more than the value of a sale
Hear from Past Participants
Certificate
Upon completion of the Digital Marketing (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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