Why Learn Digital Marketing?

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

25%

Of the world economy will be digital by 2020.

SOURCE: DIGITAL ECONOMIC VALUE INDEX

40%

Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries

SOURCE: YOUR STORY & KSTART

5Mn

Net loss of jobs by 2020 due to emerging technologies.

SOURCE: WORLD ECONOMIC FORUM

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Your Learning Journey

120 Video Lectures

5 Discussions

10 Real-World Applications

2 Simulations

Live Online Teaching Sessions

Module 1: From Mass Marketing To Customer Networks
Module 2: The Digital Advertising Mix: Key Channels And Principles
Module 3: Five Core Behaviors Of Customers In The Digital World
Module 4: Access Strategy
Module 5: Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
Module 6: Customize Strategy: Targeting, Personalization and Marketing to a Segment of One
Module 7: Connect Strategy: Social Media, Communities and the Power of Conversation

Module 8: Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
Module 9: Lessons From Brand Failures
Module 10: Best Practices for Brands on Social Networks
Module 11: Making Digital Matter: Metrics, ROI and Agile Modelling
Module 12: Five-Step Process of Planning and Executing a Digital Marketing Strategy
Module 13: Organizational Challenges of Digital Marketing
Module 14: Six Faces of the (Near) Future of Digital Marketing

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Faculty

David Rogers

Faculty of Executive Education, Columbia Business School

David Rogers, a member of the faculty at Columbia Business School, is a globally-recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He is author of four books, including "The Network Is Your Customer," and the forthcoming, "The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age."

Participant Speak

"I like the basic concept of the course, from mass marketing to customer networks. It gave me lots of valuable knowledge. Learning the strategic planning process and working on the simulations was exciting."

— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG

"The simulations were the best part of this course. They help you improve your technique of digital marketing and build a robust digital strategy."

— Marica Buquicchio, Owner, Marica Buquicchio, ITALY

"It was excellent. It was a 10-week course, lots of interaction with the other students, presenters, faculty and contributors and interesting case studies and company profiles"

— David Schneider, Marketing Manager at Insight , Managing the People Side of Change, US

DIGITAL MARKETING

BECOME AN EXPERTDIGITAL MARKETER

STARTS ON

DURATION

LIVE Q&A

COURSE FEES

Flexible payment available

Special group enrollment pricing

Why Learn Digital Marketing?

25%

40%

5Mn

Your Learning Journey

120 Video Lectures

5 Discussions

10 Real-World Applications

2 Simulations

Live Online Teaching Sessions

The course includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School

Faculty

David Rogers

Faculty of Executive Education, Columbia Business School

Participant Speak

— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG

— Marica Buquicchio, Owner, Marica Buquicchio, ITALY

— David Schneider, Marketing Manager at Insight , Managing the People Side of Change, US

Past Participant Profiles

Countries

Work Experience

Industries

Certificate of Completion

Certificate of Completion

Early applications encouraged. Seats fill up soon!