Customer Engagement, Social Media, Planning & Analytics
February 17, 2021
3 months, online
2-4 hours per week
US$1,400 or get US$140 off with a referral
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.
Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries
Of organizations are engaged in some form of digital initiative.
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
10 Real-World Applications and 2 Simulations
5 Discussions
Upon successful completion of the program, participants will receive a verified digital certificate of participation from EMERITUS & Columbia Business School Executive Education and one day toward a Certificate in Business Excellence.
Download BrochureFlexible payment options available.