Customer Engagement, Social Media, Planning & Analytics
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.
Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries
Of organizations are engaged in some form of digital initiative.
"I like the basic concept of the course, from mass marketing to customer networks. It gave me lots of valuable knowledge. Learning the strategic planning process and working on the simulations was exciting."
— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG
"The simulations were the best part of this course. They help you improve your technique of digital marketing and build a robust digital strategy."
— Marica Buquicchio, Owner, Marica Buquicchio, ITALY
"It was excellent. It was a 10-week course, lots of interaction with the other students, presenters, faculty and contributors and interesting case studies and company profiles"
— David Schneider, Marketing Manager at Insight, Managing the People Side of Change, US