Who Is This Program For?

• Early- to mid-level marketing professionals looking to broaden their understanding of digital marketing, get hands-on experience with the latest tools and techniques, manage digital marketing efforts in their organizations, and learn to improve the customer experience or how analytics can be used to understand consumer behavior. Titles may include marketing manager, marketing analyst, brand manager, communications manager, and sales and marketing assistant.
• Career switchers seeking to move into a career in digital marketing and get a hands-on understanding of the latest digital marketing tools and techniques. Titles may include professionals both within and outside of the marketing field.
• Consultants aiming to develop their knowledge of digital marketing tools and strategies to offer better solutions to their clients, gain a deeper understanding of analytics and consumer behavior, and learn how to build a comprehensive digital road map for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant, and digital strategy consultant.
• Business owners in search of digital strategies and frameworks that they can incorporate into their marketing efforts to enhance their results.

Capstone Project

The program’s final project enables participants to put the digital marketing knowledge they’ve gained to work via three mini-projects completed during the final weeks. Participants will choose three options from a given list of scenarios and work to develop their own marketing campaign or solution for each.

External Certifications

In tandem with their coursework throughout the program, participants will also complete three Google certifications:

• Google Analytics IQ Certification: Confirm your mastery of basic and advanced Google Analytics concepts, including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
• Google Ads Display Certification: Validate your expertise in using Google Display for display advertising by demonstrating your ability to develop effective display strategies and campaigns that achieve specific marketing goals.
• Google Ads Search Certification: Prove your ability to build and optimize Google Search campaigns and leverage automated solutions, such as smart bidding and audience solutions, to boost campaign performance for specific marketing objectives.

Career Preparation and Guidance

Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft. This professional certificate program offers guidance for navigating a career path in this evolving industry, including crafting your elevator pitch and communication tips.

These services are provided by Emeritus, our learning collaborator for this program. The program support team includes course leaders to help you reach your learning goals. The primary goal is to give you the skills needed to be prepared for a job in this field; however, job placement is not guaranteed. Participants who complete the career content component will receive one-to-one career coaching for up to six months after the program concludes as well as access to a hiring partner network.

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

*Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.