The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistOur participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Digital Marketing Intensive (Online) starting on May 30, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Advance your career in digital marketing with this comprehensive bootcamp
Download BrochureYou have been invited to Digital Marketing Intensive (Online).
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Digital transformation and big data have revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies, data analytics techniques and trends.
The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of marketing analytics and artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn statistical techniques to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI).
The average salary for a digital marketing manager in the US in 2022
Digital marketing and social media postings account for half of the top-10 jobs posted on LinkedIn.
Forecasted digital advertising revenue by 2025, a significant increase from 2022's projected $566 billion
As a participant in the Digital Marketing Intensive (Online) Program, you will learn to develop a robust online presence for your company, helping you stay relevant and marketable. Throughout the program, you will learn to:
The program features real-world case studies that highlight digital marketing strategies in practice, including:
This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness.
In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization.
Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed.
In tandem with their coursework throughout the program, participants will also complete three Google certifications:
Discussions and Polls
Assignments
Quizzes
Case Studies
Capstone Project
Peer Interactions and Networking
Crowdsourcing Digital Marketing Resources
Program Support
Career Coaching
Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft.
This professional certificate program offers guidance for navigating a career path in this evolving
industry, including crafting your elevator pitch and communication tips.
These services are provided by Emeritus, our learning collaborator for this program. The program
support team includes course leaders to help you reach your learning goals. The primary goal is to
give you the skills needed to be prepared for a job in this field; however, job placement is not
guaranteed. Participants who complete the career content component will receive one-to-one career
coaching for up to six months after the program concludes as well as access to a hiring partner
network.
Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your capabilities in digital marketing.
Download BrochureYour digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more.
*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to learn more.
Monthly payments as low as US$1,166. Click here to learn more.
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.
*Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.
Flexible payment options available.