Digital Marketing Intensive (Online)
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Key Takeaways
When you complete the Digital Marketing Intensive (Online) Program, you will be equipped to develop a robust digital marketing strategy and online presence for your company, enabling it to remain relevant and in-demand. Throughout the program, you will learn to:
Master the essentials of digital marketing channels like display, search, and social media, and deep dive into the world of content marketing
Explore the impact of key technologies and trends in the digital marketing industry, including AI and automation
Discover statistical techniques you can use to implement, test, and measure the outcomes of your digital marketing campaigns (mainly using Excel)
Learn to collect and use data to enable accurate consumer profiling and targeting, and explore data privacy to understand its potential impact on the future of digital marketing
Who Is This Program For?
Early- to mid-level marketing professionals looking to broaden their understanding of digital marketing, get hands-on experience with the latest digital marketing tools and techniques, manage the marketing strategy in their organization, and learn to improve the customer experience or how analytics can be used to understand consumer behavior. Titles may include marketing manager, marketing analyst, brand manager, communications manager, and sales and marketing assistant.
Career switchers seeking to move into a career in digital marketing and get a hands-on understanding of the latest tools and techniques. Titles may include professionals both within and outside of the marketing field.
Consultants aiming to develop their knowledge of digital marketing tools and strategies to offer better solutions to their clients, gain a deeper understanding of marketing analytics and consumer behavior, and learn how to build a comprehensive digital road map for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant, and digital strategy consultant.
Business owners in search of digital strategies and frameworks that they can incorporate into their marketing efforts to enhance their results.
External Certifications
In tandem with this digital marketing program, participants will also complete the following three Google digital marketing certifications:
Google Analytics IQ Certification
Confirm your mastery of basic and advanced Google Analytics concepts, including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Google Ads Display Certification
Validate your expertise in using Google Display for display advertising by demonstrating your ability to develop effective display strategies and campaigns that achieve specific marketing goals.
Google Ads Search Certification
Prove your ability to build and optimize Google Search campaigns and leverage automated solutions, such as smart bidding and audience solutions, to boost campaign performance for specific marketing objectives.
Program Experience
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Get actionable insights in live online interactions with faculty who are recognized leaders in their fields
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Engage in a multifaceted experience where you apply program learnings to a real-world case
Capstone Project
The program’s final project enables participants to put the digital marketing knowledge they’ve gained to work via three mini-projects completed during the final weeks. Participants will choose three options from a given list of scenarios and work to develop their own real-world marketing campaign or solution for each.
Case Studies
In tandem with this digital marketing program, participants will also complete the following three Google digital marketing certifications:
Star Digital
This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness.
Measuring ROI on Sponsored Search Ads
In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization.
Ford Fiesta
Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed.
Career Preparation and Guidance
Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft. This professional digital marketing certification program offers guidance for navigating a career path in this evolving industry, including crafting your elevator pitch and communication tips.
These services are provided by Emeritus, our learning collaborator for this program. The program support team includes course leaders to help you reach your learning goals. The primary goal is to give you the skills needed to be prepared for a job in this field; however, job placement is not guaranteed. Participants who complete the career content component will receive one-to-one career coaching for up to six months after the program concludes.
Navigating your job search
Resume and cover letters
Interview tips and preparation
Crafting your elevator pitch
One-to-one career coaching
Negotiating salary
Mentoring by industry professionals
LinkedIn profile guidance
Meet the Faculty
Professor of Business, Columbia Business School Marketing Division
Guest Speakers
Cofounder of Chalic Custom Algorithms and Scientist
Cofounder and Chief Strategy Officer, #paid
CEO, TBGA
Founder, Situation
EVP, Consumer Marketing and Digital Commerce, Knoll
Global Head of Shopping Growth, Klarna US Adjunct Faculty of Social Media and Web Analytics, New York University
Data Product Executive and Scientist
Brand Director of Consumer Marketing, Samsung Electronics
CEO, Act 3 LLC
Certificate
Upon completion of the Digital Marketing Intensive (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
FAQs
Financing Options
We offer flexible and transparent payment options through our partners—Climb Credit and Sallie Mae. Schedule a call with a Program Advisor to learn more.
US Residents
Climb Credit
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Sallie Mae*
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more. *At the time of loan application, please select 'Student, Career training school' when prompted.
Flexible Payment Options For All
Monthly payments as low as US$1,166. Click here to learn more.
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.
*Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 819 0407 (US) / +44 114 697 4549 (UK) / +65 3138 8515 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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