The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
CourtlynPromotion and Events Specialist
Advance Your Career in Digital Marketing with this Comprehensive Bootcamp
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
CourtlynPromotion and Events Specialist
Based on the information you provided, your team is eligible for a special discount, for Digital Marketing Intensive (Online) starting on January 26, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.Have questions? Email us at email@example.com.
Digital transformation has revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital technologies and trends.
The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of digital marketing and its tools, from display advertising, search engine marketing, and social media and influencer marketing to the impact of artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital channels available to help you reach them as you learn to track, analyze, and optimize your digital campaigns to maximize return on investment (ROI).
Ad revenues are expected to increase by 15 percent to a record $259 billion in 2021 — the highest growth rate in 40 years — driven largely by digital technologies.
‘Digital marketer’ ranked as one of the top 10 jobs for 2020, with more than 1.6 million job openings.
Social media accounted for 23.2 percent of marketing budgets as of June 2020, compared to 13.3 percent in February 2020.
As a participant in the Digital Marketing Intensive (Online) Program, you will learn to develop a robust online presence for your company, helping you stay relevant and marketable. Throughout the program, you will learn to:
The program features real-world case studies that highlight digital marketing strategies in practice, including:
This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness.
In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization.
Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed.
In tandem with their coursework throughout the program, participants will also complete three Google certifications:
Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing and customer management, and he focuses on strategy development and measurement with data. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing.
Jerath serves on the editorial board of the journals Marketing Science, Production and Operations Management, and Customer Needs and Solutions. He has consulted for several Fortune 500 companies and has served as an expert in legal cases. He received a B.Tech. degree in Computer Science and Engineering from the Indian Institute of Technology Bombay and a Ph.D. degree in Marketing from the Wharton School of the University of Pennsylvania. Prior to Columbia, he was on the faculty of the Tepper School of Business at Carnegie Mellon University.
Cofounder of Chalic Custom Algorithms and Scientist
Cofounder and Chief Strategy Officer, #paid
EVP, Consumer Marketing and Digital Commerce, Knoll
Global Head of Shopping Growth, Klarna US Adjunct Faculty of Social Media and Web Analytics, New York University
Data Product Executive and Scientist
Brand Director of Consumer Marketing, Samsung Electronics
CEO, Act 3 LLC
Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your capabilities in digital marketing.Download Brochure
Your digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.