Succeed in engaging consumers in the modern digital landscape
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September 19, 2024
6 months, online
15–20 hours per week
US$6,950
Explore financing options available for this program.
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Digital transformation and big data have revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital media technologies, data analytics techniques and trends.
The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of the fundamentals of digital marketing from display advertising, search engine marketing, social media marketing and email marketing to the impact of marketing analytics and artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital marketing channels available to help you reach them as you learn statistical techniques to track, analyze, and optimize your campaigns to maximize return on investment (ROI).
The average salary for a digital marketing manager in the US in 2024
Digital marketing and social media postings account for half of the top-10 jobs posted on LinkedIn.
Forecasted digital advertising revenue by 2025, a significant increase from 2022's projected $566 billion
When you complete the Digital Marketing Intensive (Online) Program, you will be equipped to develop a robust digital marketing strategy and online presence for your company, enabling it to remain relevant and in-demand. Throughout the program, you will learn to:
In tandem with this digital marketing program, participants will also complete the following three Google digital marketing certifications:
Confirm your mastery of basic and advanced Google Analytics concepts, including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Validate your expertise in using Google Display for display advertising by demonstrating your ability to develop effective display strategies and campaigns that achieve specific marketing goals.
Prove your ability to build and optimize Google Search campaigns and leverage automated solutions, such as smart bidding and audience solutions, to boost campaign performance for specific marketing objectives.
World-Renowned Faculty
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Guest Speakers
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Case Studies
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Live Faculty Sessions
Get actionable insights in live online interactions with faculty who are recognized leaders in their fields
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Capstone Project
Engage in a multifaceted experience where you apply program learnings to a real-world case
The program features real-world case studies that highlight digital marketing strategies in practice, including:
This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness.
In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization.
Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed.
Past participants of the Digital Marketing Intensive (Online) program come from diverse backgrounds, industries, and experiences.
Average years of work experience:
Top industries:
Top functions:
Top countries:
Note: Data from across previous cohorts
Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft. This professional digital marketing certification program offers guidance for navigating a career path in this evolving industry, including crafting your elevator pitch and communication tips.
These services are provided by Emeritus, our learning collaborator for this program. The program support team includes course leaders to help you reach your learning goals. The primary goal is to give you the skills needed to be prepared for a job in this field; however, job placement is not guaranteed. Participants who complete the career content component will receive one-to-one career coaching for up to six months after the program concludes.
Kinshuk Jerath
Professor of Business, Columbia Business School Marketing Division
Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing and customer management, and he focuses on strategy development and measurement with data. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing.
Jerath serves on the editorial board of the journals Marketing Science, Production and Operations Management, and Customer Needs and Solutions. He has consulted for several Fortune 500 companies and has served as an expert in legal cases. He received a B.Tech. degree in Computer Science and Engineering from the Indian Institute of Technology Bombay and a Ph.D. degree in Marketing from the Wharton School of the University of Pennsylvania. Prior to Columbia, he was on the faculty of the Tepper School of Business at Carnegie Mellon University.
Cofounder of Chalic Custom Algorithms and Scientist
Cofounder and Chief Strategy Officer, #paid
CEO, TBGA
Founder, Situation
EVP, Consumer Marketing and Digital Commerce, Knoll
Global Head of Shopping Growth, Klarna US Adjunct Faculty of Social Media and Web Analytics, New York University
Data Product Executive and Scientist
Brand Director of Consumer Marketing, Samsung Electronics
CEO, Act 3 LLC
Upon completion of the Digital Marketing Intensive (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Download BrochureYour digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.
The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos, and video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.
The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live sessions will be conducted using a webinar tool.
The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the program are made available to students at the commencement of the learning journey. However, to ensure the program delivers the desired learning outcomes, students may appoint Emeritus to manage the delivery of the program in a cohort-based manner, the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the Duration section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification of any specific program requirements.
Upon successful completion of the program, you will receive a digital certificate. The digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
This program certificate counts towards four credits to the Certificate in Business Excellence, which grants select alumni and tuition benefits.
You will have access to the learning platform and all program materials (videos excluded) for one full year following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.
Yes, flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available; you can find the options here.
Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Program fees for Emeritus programs with Columbia Business School Executive Education may not be paid for with Title IV financial aid funds. Participants may be able to pay the program fee with funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits. Participants must contact the Columbia University’s Office of Military and Veterans Affairs to determine benefit eligibility.
For the program refund and deferral policy, please click the here.
We offer flexible and transparent payment options through our partners—Climb Credit and Sallie Mae. Schedule a call with a Program Advisor to learn more.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more.
*At the time of loan application, please select 'Student, Career training school' when prompted.
Monthly payments as low as US$1,166. Click here to learn more.
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.
*Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.
What is Sallie Mae?
Sallie Mae is one of the largest private student loan lenders in the industry.
What is the process to apply for a loan?
Once you’ve applied for your program, you can then apply for a loan with Sallie Mae. When approved, you’ll choose your interest rate and your repayment option and sign the loan documents. The lender will send the tuition directly to your school.
How long will it take until I get a decision?
You can receive a credit result is as few as 15 minutes.
Do I need a cosigner?
If you don’t have a credit history, you will need a cosigner for your loan. A cosigner can be a parent, relative, or any other creditworthy individual. Their good credit history may help you get a loan.
If my applications is accepted, am I committed to using the financing?
After your loan is approved, you are required to sign the loan terms. Your loan is not confirmed without this signature. You have the right to cancel your private student loan as described in the Final Loan Disclosure before funds are disbursed to your school.
What are the terms of the loan?
You can choose between fixed and variable interest for your loan. You can also choose one of three repayment options: Deferred Repayment, Fixed Repayment, and Interest Repayment.
When does loan payback begin?
You can make your first payment about one month after your program starts (fixed repayment or interest repayment) or six months after your program ends (deferred repayment).
How long will I be making payments?
Most loans have a 10-year standard repayment. When you apply for the loan, you will be given more information on the repayment plan.
How do I find out how much my monthly payment is?
You can find your monthly payment on the Monthly Payment Calculator here.
Are there any circumstances that would allow me to put my loan payments on hold?
Delinquency occurs when you fail to pay all or part of your monthly student loan payment. You could be eligible for a student loan deferment, which would allow you to temporarily reduce or postpone payments on your student loans in special circumstances.
Can I pay off my loan early?
There is no penalty for paying your loan off early or paying extra throughout the life of your loan. You have the flexibility to make early payments of fully pay off your loan without prepayment fees.
What is Climb Credit?
Climb Credit is a new kind of student lender.
Climb believes education is an investment and should be treated that way — we partner with schools offering career-focused education, and then provide accessible and affordable loans to attend these schools.
What is the process to apply for a loan?
Simply type your school's name into the search bar after clicking "Apply now" to find a link to the application page. From there, you'll be able to complete our short online application.
You may also have received a link to apply for a Climb loan from your school’s admissions team, or you can find the link on your school’s website or Climb's website. Apply using your laptop, tablet, or phone.
You'll want to make sure you fill out an application for the specific school and program you'll be attending. We link our loans to each course, so your school will know you've been approved for a loan with us and that we'll be sending your tuition to them.
How long will it take until I get a decision?
On average, 4:01 minutes — and just applying will not impact your credit score. We know that your time is valuable, so we’ve kept our application as short as possible.
Do I need a cosigner?
No. Climb only fund loans for students who are attending the program. The program attendee should always be the primary borrower on the application.
During your application, you will have the option to add a co-borrower. If you have a co-borrower with a better credit score that you, adding them to your loan application can potentially help you get approved and/or receive a lower interest rate offer.
If my applications is accepted, am I committed to using the financing?
No. Applying for Climb financing is free and comes and carries no commitment until you accept and finalize the loan. The initial application will not affect your credit score, and you are free to decline your loan offer if you change your mind about financing.
What are the terms of the loan?
To view the equation used to calculate your interest and monthly payments, check out this article HERE!
When does loan payback begin?
Depending on your program, we may offer loans with either an initial interest-only period while in class and for a few months after, a full deferral period while in class and for a few months after, or immediate full repayment.
For loans with an interest-only period or immediate full repayment, your first payment is due one month after your loan is funded.
How long will I be making payments?
Climb's standard loan tenor is 36 months, but you can pay any time before that, as there is no pre-payment penalty. You can repay your 3-year loan in 3 years or in 1 day.
Climb's goal is to make sure that your monthly payments stay low and affordable, which is why we give you the option to choose your term length when you apply.
Master’s students can choose between a 2-year or a 3-year repayment term.
Doctoral students can choose between a 4-year or a 5-year repayment term.
How do I find out how much my monthly payment is?
This amount is mentioned in your loan agreement.
Are there any circumstances that would allow me to put my loan payments on hold?
In order not to fall behind on your Climb loan payments, you can request a deferral of payments on your loan. A deferment will allow you to temporarily reduce your monthly loan payment amount.
Can I pay off my loan early?
Absolutely! You can pre-pay your loan, in whole or in part, at any time with no penalties.
Flexible payment options available.