Succeed in engaging consumers in the modern digital landscape
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6 months, online
15–20 hours per week
US$6,950
Explore financing options available for this program.
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Digital transformation and big data have revolutionized marketing and its methods, and the industry continues to evolve at an astonishing pace. Successful marketers know that to keep up with shifts in consumer behavior, they need to adapt their strategies and stay current on the latest digital media technologies, data analytics techniques and trends.
The Digital Marketing Intensive (Online) Program is designed to offer a comprehensive overview of the fundamentals of digital marketing from display advertising, search engine marketing, social media marketing and email marketing to the impact of marketing analytics and artificial intelligence (AI) and automation. As a participant, you’ll develop a deep understanding of consumers and the digital marketing channels available to help you reach them as you learn statistical techniques to track, analyze, and optimize your campaigns to maximize return on investment (ROI).
The average salary for a digital marketing manager in the US in 2022
Digital marketing and social media postings account for half of the top-10 jobs posted on LinkedIn.
Forecasted digital advertising revenue by 2025, a significant increase from 2022's projected $566 billion
When you complete the Digital Marketing Intensive (Online) Program, you will be equipped to develop a robust digital marketing strategy and online presence for your company, enabling it to remain relevant and in-demand. Throughout the program, you will learn to:
In tandem with this digital marketing program, participants will also complete the following three Google digital marketing certifications:
Confirm your mastery of basic and advanced Google Analytics concepts, including planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Validate your expertise in using Google Display for display advertising by demonstrating your ability to develop effective display strategies and campaigns that achieve specific marketing goals.
Prove your ability to build and optimize Google Search campaigns and leverage automated solutions, such as smart bidding and audience solutions, to boost campaign performance for specific marketing objectives.
The program features real-world case studies that highlight digital marketing strategies in practice, including:
This multichannel video service provider conducted an experiment to measure the effect of display ads on sales conversion. Analyze spreadsheet data to answer questions about the experiment’s effectiveness.
In this case scenario, an organization is using search engine advertising, running paid search ads on two major search engines: Google and Bing. Use weekly traffic data for both search engines to perform an ROI analysis for the organization.
Learn about Ford’s experiment in relying on social media to target its 2010 Fiesta to a younger market. Then, assess how much control the company should have ceded to their influencers and analyze social media metrics to determine whether they made the right moves to succeed.
Discussions and Polls
Assignments
Quizzes
Case Studies
Capstone Project
Peer Interactions and Networking
Crowdsourcing Digital Marketing Resources
Program Support
Career Coaching
Maintaining a successful career in digital marketing requires a variety of skills, both hard and soft. This professional digital marketing certification program offers guidance for navigating a career path in this evolving industry, including crafting your elevator pitch and communication tips.
These services are provided by Emeritus, our learning collaborator for this program. The program support team includes course leaders to help you reach your learning goals. The primary goal is to give you the skills needed to be prepared for a job in this field; however, job placement is not guaranteed. Participants who complete the career content component will receive one-to-one career coaching for up to six months after the program concludes as well as access to a hiring partner network.
Kinshuk Jerath
Professor of Business, Columbia Business School Marketing Division
Kinshuk Jerath is Professor of Business in the Marketing Division at Columbia Business School. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing and customer management, and he focuses on strategy development and measurement with data. His research has appeared in top-tier marketing journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Interactive Marketing.
Jerath serves on the editorial board of the journals Marketing Science, Production and Operations Management, and Customer Needs and Solutions. He has consulted for several Fortune 500 companies and has served as an expert in legal cases. He received a B.Tech. degree in Computer Science and Engineering from the Indian Institute of Technology Bombay and a Ph.D. degree in Marketing from the Wharton School of the University of Pennsylvania. Prior to Columbia, he was on the faculty of the Tepper School of Business at Carnegie Mellon University.
Cofounder of Chalic Custom Algorithms and Scientist
Cofounder and Chief Strategy Officer, #paid
CEO, TBGA
Founder, Situation
EVP, Consumer Marketing and Digital Commerce, Knoll
Global Head of Shopping Growth, Klarna US Adjunct Faculty of Social Media and Web Analytics, New York University
Data Product Executive and Scientist
Brand Director of Consumer Marketing, Samsung Electronics
CEO, Act 3 LLC
Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your capabilities in digital marketing.
Download BrochureYour digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.
The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos and video lectures; contributing to class discussions; completing assignments, projects, and knowledge checks; and attending optional live sessions with industry experts and program leaders.
The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live sessions will be conducted using a webinar tool.
The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the program are made available to students at the commencement of the learning journey. However, to ensure the program delivers the desired learning outcomes, students may appoint Emeritus to manage the delivery of the program in a cohort-based manner, the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the Duration section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification of any specific program requirements.
Upon successful completion of the program, you will receive a digital certificate. The digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
This program certificate counts towards four credits to the Certificate in Business Excellence, which grants select alumni and tuition benefits.
You will have access to the learning platform and all program materials (videos excluded) for one full year following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.
Yes, flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available; you can find the options here.
Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.
After a participant has withdrawn, they will no longer be able to attend live sessions or 1:1 sessions with course leaders, mentors, or career coaches; submit work for review; or access their program dashboard or curriculum.
Participants who would like to cancel their enrollment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Withdrawal Request Form. This form must be submitted by midnight UTC of the last day of the trial period to be eligible for a full refund. No cancellations will be processed unless this form is received. Refunds will be issued within 30 days after the effective date of withdrawal or dismissal.
Participants have the option to request a deferral to a future cohort within the first 30 days from their program start date. Cohort changes may be made only once per enrollment and are subject to the availability of cohorts and scheduled at the discretion of Emeritus. Participants requesting a deferral must be in good academic standing. Participants who would like to defer their enrollment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Deferral Request Form.
We offer flexible and transparent payment options through our partners—Climb Credit, Sallie Mae, and Ascent Funding. Schedule a call with a Program Advisor to learn more.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more.
*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to learn more.
Monthly payments as low as US$1,166. Click here to learn more.
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.
*Due to processing time, the loan application should be submitted no later than four business days prior to the enrollment deadline.
Flexible payment options available.