The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
April 27, 2023
10 weeks, online
2-4 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Digital Marketing: Customer Engagement, Social Media, Planning & Analytics starting on April 27, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
You have been invited to Digital Marketing.
To get started, please complete the information form on the following page.
OkayInterested in exploring other Columbia Business School Executive Education programs? Learn more >
The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
Projected value of the global digital advertising and marketing market by 2026
Proportion of the market China is expected to account for by 2026
Estimated level of worldwide ad spending in the digital advertising market in 2022
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
10 Real-World Applications and 2 Simulations
5 Discussions
Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.
Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.
Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.
Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.
Discover how a company implements the engage strategy to create valuable, engaging, and interesting content for customers in digital forms such as blogs, online videos, branded games, and photos and infographics.
Learn how to implement the customize strategy to understand customers behaviors and tailor personalized experiences to meet their needs.
Employ the connect strategy to utilize digital channels to enhance their relationship with customers and improve customer support, product development, and sales.
Understand how a company implements different approaches of the collaborate strategy for an effective digital collaboration with customers.
Learn more about the reasons for brand failures such as deception, employees, word of mouth and thoughtful participation in this module.
Become relevant to your consumer. Explore how to use major social networks, targeting options, online influencers and customer decisions for your business.
Identify the metrics of a campaign success and the challenges of measuring marketing ROI within your organization.
Recognize the impact of your decision-making within the social media simulation and get a step-by-step guide to structuring a digital marketing plan for your organization.
Identify the challenges that surround a digital marketing plan such as – skills and training, speed and agility amongst others.
Digital marketing is constantly evolving. Explore the future of digital marketing for your organization with field experts.
Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.
Understand how a company implements different approaches of the collaborate strategy for an effective digital collaboration with customers.
Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.
Learn more about the reasons for brand failures such as deception, employees, word of mouth and thoughtful participation in this module.
Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.
Become relevant to your consumer. Explore how to use major social networks, targeting options, online influencers and customer decisions for your business.
Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.
Identify the metrics of a campaign success and the challenges of measuring marketing ROI within your organization.
Discover how a company implements the engage strategy to create valuable, engaging, and interesting content for customers in digital forms such as blogs, online videos, branded games, and photos and infographics.
Recognize the impact of your decision-making within the social media simulation and get a step-by-step guide to structuring a digital marketing plan for your organization.
Learn how to implement the customize strategy to understand customers behaviors and tailor personalized experiences to meet their needs.
Identify the challenges that surround a digital marketing plan such as – skills and training, speed and agility amongst others.
Employ the connect strategy to utilize digital channels to enhance their relationship with customers and improve customer support, product development, and sales.
Digital marketing is constantly evolving. Explore the future of digital marketing for your organization with field experts.
— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG
— Marica Buquicchio, Owner, Marica Buquicchio, ITALY
— David Schneider, Marketing Manager at Insight, Managing the People Side of Change, US
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.
Download Brochure
You have been invited to Digital Marketing.
To get started, please complete the information form on the following page.
OkayInterested in exploring other Columbia Business School Executive Education programs? Learn more >
Flexible payment options available.