The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Accelerate your marketing strategy with skills for the digital age
Download Brochure
November 7, 2024
8 weeks, online
4–6 hours per week
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistPowerful technology, interactive online communities, and robust search engines have shifted the balance of power to the customer, creating a complex digital landscape that marketers must navigate with care and precision. For those who want to stay ahead of the curve and impact their organizations' marketing strategies, this program offers a comprehensive journey through marketing in the digital era. In addition to gaining sustainable knowledge, practical skills, and strategic frameworks for understanding and influencing customers, you will have the opportunity to benefit from the insights of program faculty David Rogers, a globally recognized expert in digital business strategy and academic director in executive education at Columbia Business School.
is the projected value of global digital advertising and marketing by 2026.
is the estimated level of worldwide ad spending in the digital advertising market in 2024.
The Digital Marketing (Online) program will enable you to:
Through a set of digital marketing simulations, you will build firsthand experience in various techniques. You will learn to manage search marketing campaigns using your advertising budget for a high-end retailer, develop a Google Ad campaign in the luxury brand space, and use Meta’s platforms to craft successful direct-to-consumer advertising campaigns. Each simulation presents a unique challenge, equipping you with the skills you need to succeed in the modern digital marketing landscape. You will also gain completion certificates in search marketing and social media advertising.
This simulation challenges you to hit performance targets for a flagship product of high-end retailer Haute Stuff. In this exercise, you will apply what you have learned to maximize sales within your budget limitations and analyze marketing data to optimize your digital marketing activities.
The second simulation requires you to meet business objectives for a new product in a category where the retailer is less established. Using your knowledge of marketing best practices, data analysis, and customer insights, you will design a campaign that analyzes digital marketing data in a realistic advertising interface.
Sales, return on ad spend, and ROI impact each other significantly. In this simulation, you will consider the available performance levers, select the ones most appropriate for maximizing ROI for one product, and assess how your choices impact ROI.
In this simulation, you will gain hands-on experience managing a Google Ads campaign with real-time feedback and access to in-depth analytics, as well as prepare for real-world digital marketing challenges. You will use real-world data, guided by performance insights from AI personas to refine your output.
In the final leg of the simulation project, you will use Meta’s advertising platforms to design a successful advertising campaign for a direct-to-consumer beauty brand. By managing the process from end to end, you will develop crucial social media advertising skills, gain market- and consumer-specific insights, use data and feedback to quickly shift your strategy, and combine synergies to maximize campaign impact. This simulation leads to a certificate of completion in social media advertising.
World-Renowned Faculty
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Case Studies
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Live Faculty Session
Get actionable insights in live online interactions with faculty who are recognized leaders in their fields
The program includes a live Q&A with David Rogers and faculty at Columbia Business School.
How Adobe connected with their customers by creating Adobe eLearning, an active community of designers and educators who create and share their learning content
How Google used customer-centric marketing to tap into teachers aspirations in the classroom and turn them into evangelists for the search engine
How Lays leveraged open competition to strengthen its customer relationships, encouraging customers to dream up new flavors in the brand’s "Do Us a Flavor" campaign
How classic global brand Nike is creating experiences that allow it to thrive in the digital era
How Shein indirectly benefited from its customers' use of TikTok, from the rise of unpacking videos to triggering sustainable shoppers to speak out about packaging waste
How Starbucks discovered that the lifetime value of a customer is worth more than the value of a sale
— Faye Rosewall Black, Vice President Marketing, dmg events
— Mohamed Alshershabi, Loyalty Program Manager, Panda Retail Company
— Omar Jrab, Trade Marketing Manager, Philip Morris International
— Neha Achaibar, Digital Marketer, Freelancer
— Ciprian Hatneanu, Marketing Manager for Romania and Bulgaria, Whirlpool Corporation
Upon completion of the Digital Marketing (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More
Download BrochureYour digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English, and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire whether future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the "Duration" section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
The program is designed to be highly interactive while also allowing time for self-reflection and to offer opportunities to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the program would be made available to students at the commencement of the program. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner, the cost of which is already included in the overall program fee.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week so that you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the "Duration" section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter or resume and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants as per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Program fees for Emeritus programs with Columbia Business School Executive Education may not be paid for with Title IV financial aid funds. Participants may be able to pay the program fee with funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits. Participants must contact the Columbia University’s Office of Military and Veterans Affairs to determine benefit eligibility.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.