Digital Marketing (Online)

Accelerate your marketing strategy with skills for the digital age
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Early Registration Benefit

Apply now to secure your place at Invalid liquid data byInvalid liquid data. Connect with a learning advisor for more information.

Join 9,000+ students from 80+ countries who have already taken this program.

Key Takeaways

The Digital Marketing (Online) program will enable you to:

  • Learn how to identify pivotal marketing priorities and effectively evaluate digital advertising and brand experiences

  • Discover how to leverage access and engage strategies to enhance value and better reach consumers

  • Evaluate how organizations implement customization and critique personalized digital services from a consumer viewpoint

  • Develop the ability to identify changing social media patterns and analyze how organizations employ connect and collaborate strategies

  • Learn digital advertising terminologies, ad auction dynamics, and optimization techniques using real-world simulation tools

  • Become proficient in using data for campaign optimization and translating customer insights into robust marketing strategies

  • Learn how to qualify and measure ROI, and gain the ability to evaluate and optimize marketing performance through simulations

  • Develop a structured approach to marketing planning and an enriched perspective of the future of marketing

Who Should Attend?

This program is for you whether you are an up-and-coming digital marketer, a seasoned marketing professional, or a startup owner seeking the latest digital marketing approaches. It will equip you with a sustainable set of frameworks for navigating the evolving digital landscape, from understanding key customer network behaviors to harnessing the power of data and analytics. The program will be especially valuable for:

New or aspiring digital marketers who want to solidify their knowledge of digital marketing principles and practices and develop a clear view of the entire digital marketing landscape

Seasoned marketers and marketing managers who are seeking to advance their knowledge of the field or develop an in-depth understanding of the latest trends and emerging practices, including data analytics and ROI measurement

Startup owners looking to enhance their marketing strategies, better understand their customers, and maximize their marketing ROI

Program Modules

Five Digital Marketing Simulations

Through a set of digital marketing simulations, you will build firsthand experience in various techniques. You will learn to manage search marketing campaigns using your advertising budget for a high-end retailer, develop a Google Ad campaign in the luxury brand space, and use Meta’s platforms to craft successful direct-to-consumer advertising campaigns. Each simulation presents a unique challenge, equipping you with the skills you need to succeed in the modern digital marketing landscape. You will also gain completion certificates in search marketing and social media advertising.

Program Experience

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World-Renowned Faculty

Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines

Peer Interaction
Peer Interaction

Stimulating discussions with like-minded global peers expand your professional network and build a supportive community

Case Studies
Case Studies

Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges

Live Faculty Sessions
Engaging Assignments and Activities

Hone business acumen and executive skills with try-it activities that help you redefine your potential

 Live Faculty Sessions
Live Faculty Session

Get actionable insights in live online interactions with faculty who are recognized leaders in their fields

The program includes a live Q&A with David Rogers and faculty at Columbia Business School.

Program Faculty

David Rogers

Academic Director in Executive Education, Columbia Business School

David Rogers is a globally recognized leader in digital business strategy known for his pioneering model of customer networks and his work on digital transformation. He is the...

Case Studies

Adobe

How Adobe connected with their customers by creating Adobe eLearning, an active community of designers and educators who create and share their learning content

Google

How Google used customer-centric marketing to tap into teachers aspirations in the classroom and turn them into evangelists for the search engine

Lays

How Lays leveraged open competition to strengthen its customer relationships, encouraging customers to dream up new flavors in the brand’s "Do Us a Flavor" campaign

Nike

How classic global brand Nike is creating experiences that allow it to thrive in the digital era

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Shein

How Shein indirectly benefited from its customers' use of TikTok, from the rise of unpacking videos to triggering sustainable shoppers to speak out about packaging waste

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Starbucks

How Starbucks discovered that the lifetime value of a customer is worth more than the value of a sale

Hear from Past Participants

Our program leader was articulate and deeply knowledgeable on the topic, the practical examples and case studies reinforced the learning. The search and social simulations were brilliant as they gave ...
Faye Rosewall Black
Vice President Marketing, dmg events
The simulation part was fantastic since we were able to apply what we had learned and investigate the results. I was able to learn from my work and grow my skills.
Mohamed Alshershabi
Loyalty Program Manager, Panda Retail Company
The two best parts for me where the videos in the modules and the in-depth knowledge professor David imparted along with the examples; the second best part were the webinars and the topics discussed i...
Omar Jrab
Trade Marketing Manager, Philip Morris International
I think the modules and the digital marketing simulation were very helpful and engaging.
Neha Achaibar
Digital Marketer, Freelancer
The simulations provided us with a chance to learn by doing, which is the best way, in my opinion.
Ciprian Hatneanu
Marketing Manager for Romania and Bulgaria, Whirlpool Corporation
Certificate

Certificate

Upon completion of the Digital Marketing (Online) program, you will receive a certificate of participation from Columbia Business School Executive Education. This certificate also awards two credits towards the Certificate in Business Excellence, which grants select alumni and tuition benefits. Learn More

Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 387 4431 (US) / +44 203 838 0836 (UK) / +65 3138 4449 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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