The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Customer Engagement, Social Media, Planning & Analytics
June 29, 2022
3 months, online
2-4 hours per week
US$1,600 US$1,408 or get US$160 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Digital Marketing: Customer Engagement, Social Media, Planning & Analytics starting on June 29, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.
An estimated 70% of new value created in the economy over the next decade will be based on digitally enabled platform business models.
Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries
Of organizations are engaged in some form of digital initiative.
Live Q&A and Live Online Teaching Sessions
120 Video Lectures
10 Real-World Applications and 2 Simulations
5 Discussions
Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.
Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.
Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.
Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.
Discover how a company implements the engage strategy to create valuable, engaging, and interesting content for customers in digital forms such as blogs, online videos, branded games, and photos and infographics.
Learn how to implement the customize strategy to understand customers behaviors and tailor personalized experiences to meet their needs.
Employ the connect strategy to utilize digital channels to enhance their relationship with customers and improve customer support, product development, and sales.
Understand how a company implements different approaches of the collaborate strategy for an effective digital collaboration with customers.
Learn more about the reasons for brand failures such as deception, employees, word of mouth and thoughtful participation in this module.
Become relevant to your consumer. Explore how to use major social networks, targeting options, online influencers and customer decisions for your business.
Identify the metrics of a campaign success and the challenges of measuring marketing ROI within your organization.
Recognize the impact of your decision-making within the social media simulation and get a step-by-step guide to structuring a digital marketing plan for your organization.
Identify the challenges that surround a digital marketing plan such as – skills and training, speed and agility amongst others.
Digital marketing is constantly evolving. Explore the future of digital marketing for your organization with field experts.
Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.
Understand how a company implements different approaches of the collaborate strategy for an effective digital collaboration with customers.
Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.
Learn more about the reasons for brand failures such as deception, employees, word of mouth and thoughtful participation in this module.
Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.
Become relevant to your consumer. Explore how to use major social networks, targeting options, online influencers and customer decisions for your business.
Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.
Identify the metrics of a campaign success and the challenges of measuring marketing ROI within your organization.
Discover how a company implements the engage strategy to create valuable, engaging, and interesting content for customers in digital forms such as blogs, online videos, branded games, and photos and infographics.
Recognize the impact of your decision-making within the social media simulation and get a step-by-step guide to structuring a digital marketing plan for your organization.
Learn how to implement the customize strategy to understand customers behaviors and tailor personalized experiences to meet their needs.
Identify the challenges that surround a digital marketing plan such as – skills and training, speed and agility amongst others.
Employ the connect strategy to utilize digital channels to enhance their relationship with customers and improve customer support, product development, and sales.
Digital marketing is constantly evolving. Explore the future of digital marketing for your organization with field experts.
— Nobuhiko Ueki, CEO, T.Y.A. (HK) Limited, HONG KONG
— Marica Buquicchio, Owner, Marica Buquicchio, ITALY
— David Schneider, Marketing Manager at Insight, Managing the People Side of Change, US
Upon completion of the program, participants will receive a certificate of participation from Emeritus & Columbia Business School Executive Education and earn one certificate credit toward a Certificate in Business Excellence.
Download BrochureFlexible payment options available.