Chief Marketing Officer Program

Position Yourself as a Growth-Oriented Marketing Leader

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Course Dates


February 20, 2024

Course Duration


9 to 12 Months
Online and In Person

Course Fee


US$28,000 and get US$1,400 off with a referral US$300 application fee

Course Information Flexible payment available

Early Registration Benefit

Apply now to secure your place at US$25,500 by . Connect with a learning advisor for more information.

Program Overview

The focus of Chief Marketing Officers (CMOs) has shifted and expanded well beyond advertising and communications. The role of the CMO today includes a broad range of responsibilities across the organization — from technology and digitalization to business development and data protection. Recognizing this paradigm shift, today’s marketing leaders have a chance to make a significant impact in their own sphere, their organization, and the industry at large.

Columbia Business School Executive Education’s multimodal Chief Marketing Officer Program will help you adapt to these changing dynamics and excel in this diversified role. You will discover new strategies to strengthen customer relationships and take on a leadership position to achieve sustainable business growth.

This 9- to 12-month program includes core sessions and a choice of online, live online, and in-person electives. The program explores critical business concepts centered around innovation, disruption, and the application of data analytics to drive overall marketing strategies. During interactive sessions and fireside chats, you will discover the application of original solutions and thinking patterns that generate new and valuable ideas. You will learn to analyze data and implement a multichannel marketing plan for a seamless customer experience across digital and traditional touchpoints. Additionally, you will explore how to create and manage disruptions to upend outdated models.


of organizations see CMOs as the connective tissue between different lines of business.

Source: Accenture Interactive


of CMOs report their ability to lead organizational growth and change is now essential to their professional success.

Source: IBM Institute for Business Value

Program Highlights

Core Curriculum

Kick-start your program journey with 18 weeks of online learning, imparting essential skills for marketing management

Weekly Live Sessions

Experience live online sessions with success coaches as well as periodic guest lectures from faculty, industry leaders, and career advisors

World-Renowned Faculty

Learn from Columbia faculty who bring rich experience to the classroom

Image to accompany text - Peer Learning

Peer Learning

Interact with and learn from high-achieving peers from around the globe and build your network

Success Coach

Craft your learning journey in line with your career goals with a success coach assigned to your cohort

Practitioner Insights

Learn from industry experts during the program to gain actionable insights and implement learning into practice

Flexible Learning Journey

Customize your program experience by selecting from a range of topical electives and gain skill sets specific to your career goals

Networking Event

Interact with faculty, peers, and global industry leaders at an optional two-day on-campus networking event

Select Alumni Benefits

Receive select Columbia Business School alumni benefits upon completion of the program and become part of a distinguished global community

Case Studies

Drawing from the extensive research and expertise of Columbia’s esteemed faculty, you will examine analytical cases based on practical real-world marketing and business issues. Through experiential learning and exploratory discussions, you will share insights into and find innovative solutions for the overarching concerns and challenges you are confronted with every day.

Program case studies include:


Through this case study, you will examine how traditional retailers can redefine their business models to stay competitive in today’s digital world. You will also prepare a positioning statement for the digital giant.

Image to accompany text - Starbucks


This case study will explore the coffee conglomerate’s success story by examining the impact of shifting consumer spends, investments in new products, and a return to core values.

The Economist

In compiling a positioning statement, you will examine The Economist’s value proposition, target customers, their business model, and how they have remained relevant and competitive in the age of digital media outlets.

Image to accompany text - Myanmar: The Case of Ooredoo

Myanmar: The Case of Ooredoo

By studying Ooredoo and Telenor’s marketing strategy in providing mobile financial services in Myanmar, you will determine which investment strategies are most effective to explore the drivers and metrics of CLV to improve customer acquisition and retention.

Chase Sapphire

This capstone case study will consider the reasons Chase Sapphire pursued the millennial customer for its successful reserve credit card offer, why customers signed up so readily, and whether its bonus point offer was a good investment strategy.

Becton Dickinson

In this case study, you will analyze Becton Dickinson’s negotiation and cost strategies as well as the long-term effects of drug regulation on the industry. You will then prepare a positioning statement explaining the company’s brand identity.

Program Curriculum

A multimodal educational experience, the Chief Marketing Officer Program is a must for seasoned marketing professionals who want to extend their reach and influence. The comprehensive curriculum combines live sessions conducted by a learning facilitator and faculty — along with online guest lectures and fireside chats. The flexible format allows for peer-to-peer engagement and exploration of “try it” activities as well as practical case studies. The program culminates in a two-day optional on-campus networking event where you can connect with global peers across diverse industries.
  • The program's core modules will address critical issues facing marketing leaders today. Over 18 weeks, you will explore the importance of quantifying your company’s return on marketing investment with respect to its digital proficiency and gain the necessary knowledge and frameworks to excel as a forward-thinking contemporary CMO.

    Customer Centricity and Analytics

    • Customer Centricity
    • Measuring Customer Lifetime Value (CLV)
    • Segmentation and Targeting in a Data-Driven World
    • Positioning in the Digital Era
    • Measuring Consumer Preferences
    • Emerging Trends in Marketing Analytics

    Marketing Strategy

    • Building Successful Brands
    • Communicating the Brand
    • Going to Market
    • Product Strategy
    • Pricing Strategy
    • Marketing Strategy: Pulling It All Together

    Agile Marketing and Execution

    • Foundation of Innovation
    • Systematic Approaches to Creativity
    • Digital Marketing
    • Leveraging Brands
    • Decision Making in the C-Suite

    Note: Session topics are subject to change.

  • A relevant mix of two online electives will supplement the program's core modules, allowing you to broaden your experience and tailor your career trajectory. These two six-week sessions will offer an opportunity to explore content that delves into on-trend marketing innovations, positive disruption strategies, and new ways to implement customer-focused initiatives. Lessons learned will reveal how you can make a significant measurable impact on your organization’s bottom line and reimagine its customer experience. The choice of electives includes:

    • B2B Marketing Strategy
    • Customer Experience Strategy
    • Digital Marketing 
    • Product Management Methodologies
    • Sales Team Management Strategies

    Note: Electives are subject to change.

  • With a focus on relevant specializations, a choice of one in-class open-enrollment topic will afford you a deep dive into some common as well as more complex issues of the day. Designed to provide you with concrete strategies and tools to support marketing decisions that are aligned with your organization’s business goals, the program’s takeaways will position you as a growth driver prepared to take advantage of new ways of doing business and facilitate long-term value creation. Some of the examples include:

    • Behavioral Science in Business
    • Developing and Leading High-Performance Teams
    • Driving Strategic Impact
    • Finance and Accounting for the Nonfinancial Executive
    • Leading in a Data-Driven World: Developing Quantitative Intuition™
    • Persuasion Strategies

    Note: While Columbia Business School Executive Education will attempt to accommodate participant preference selections, we cannot guarantee that all preferences will be granted due to the high demand for our open-enrollment programs. Electives are subject to change.

  • *Meet your cohort peers and faculty in person on the Columbia Business School campus in New York City during an optional two-day recognition ceremony and networking event. This event provides you an opportunity to network with your peers as well as professionals from other cohorts to create a lifelong community of global executives.

Meet the Faculty

Profile picture of professor Oded Netzer

Oded Netzer

Arthur J. Samberg Professor of Business, Columbia Business School

Oded Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time and across contexts. Most notably, Netzer has developed a framework for managing firms' customer bases through dynamic segmentation. More recently, his research has been focusing on leveraging text-mining techniques for business applications.

Profile picture of professor Silvia Belleza

Silvia Belleza

Gantcher Associate Professor of Business, Columbia Business School

Profile picture of professor Melanie Brucks

Melanie Brucks

Assistant Professor of Business, Marketing, Columbia Business School

Profile picture of professor Jennifer Fernandez

Jennifer Fernandez

Lecturer of Marketing, Columbia University School of Professional Studies

Profile picture of professor Christopher J. Frank

Christopher J. Frank

Adjunct Professor of Marketing, Columbia Business School

Profile picture of professor Kinshuk Jerath

Kinshuk Jerath

Professor of Business, Marketing, Columbia Business School

Profile picture of professor Mark Sarvary

Mark Sarvary

Former CEO of Tempur-Sealy

Profile picture of professor Miklos Sarvary

Miklos Sarvary

Carson Family Professor of Business; Co-Faculty Director, Media and Technology Program; Columbia Business School

Profile picture of professor Rom Schrift

Rom Schrift

Associate Professor of Marketing, Indiana University, Kelley School of Business

Certificate in Business Excellence

Certificate in Business Excellence

Upon completion of the Chief Marketing Officer Program, participants are awarded the Certificate in Business Excellence from Columbia Business School Executive Education. The certificate is a recognition of their achievement and the investment they and their organization have made in their education and development.

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Please note that participants must complete all modules of the program (online, in person or live online, inter-module) to receive the Certificate in Business Excellence.

Select Alumni Benefits

  • Access to Columbia Business School Alumni Career Services resources, including unique career content, a job board, an online networking platform, the alumni directory, and more
  • Invitations to alumni events and programs around the world
  • Eligibility to join Columbia Business School alumni clubs
  • Global networking opportunities
  • A 25 percent tuition benefit for you and up to four colleagues each year for full-price Executive Education in-person programs lasting up to seven days and all full-price online programs
  • Lifetime Columbia Business School forwarding email address
  • Subscription to our alumni publication Columbia Business

Participant Profile

The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment. Suitable for mid-career or high-potential professionals eager to broaden exposure beyond the marketing function, the program is perfect if you are looking to leverage marketing opportunities and drive process improvement. You will also benefit from the program if you are an entrepreneur, consultant, or someone in charge of sales or demand generation interested in refreshing your skill sets and discovering new frameworks to formulate your company’s future marketing road map.

Participants should have:

  • A minimum of ten years of work experience in marketing
  • Fluency in written and spoken English
  • International exposure (preferred)

Application Details

Round 1


Round 2

Deadline: December 7, 2023
Application fee: US$200

Round 3

Deadline: January 10, 2024
Application fee: US$200

Round 4

Deadline: January 31, 2024
Application fee: US$300

The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodations for the two-day annual in-person reunion and networking event, travel expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the program fee.

Questions? Connect with a Learning Advisor.


Phone: +1 567 587 1669 (U.S.) / +44 1156 471398 (U.K.) / +971 80 00321209 (U.A.E.) / +52 55930 20507 (LATAM)

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.