Chief Marketing Officer Program
Early Registration Benefit
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Lead in a Digital-First World by Leveraging AI-Driven Marketing
The Chief Marketing Officer Program from Columbia Business School Executive Education is designed to prepare marketing leaders for the evolving demands of the C-suite. Marketing is no longer only about creative storytelling and brand campaigns; it is now a data and technology-driven discipline in which artificial intelligence (AI) is redefining how brands connect, engage, and grow.
The Chief Marketing Officer Program combines traditional marketing with technology-amplified strategy to provide a holistic view of a chief marketing officer’s responsibility today. It equips you with the tools to translate AI, data, and digital innovation into strategic growth. You will learn how to reimagine customer engagement, drive measurable business impact, and position yourself as a forward-thinking C-suite leader.
Key Takeaways
The Chief Marketing Officer Program will enable you to:
Learn the drivers and metrics of customer lifetime value (CLV) and customer acquisition cost (CAC) and their relationship to organizational health
Apply the segmentation, targeting, and positioning (STP) marketing model as a strategic approach
Learn how AI and genAI can be harnessed strategically to design data-driven and personalized marketing strategies that maximize segmentation, customer lifetime value, and retention
Understand how to integrate creative automation, storytelling, and campaign innovation with responsible AI practices to lead enterprise-wide marketing transformation
Examine methods of creating and managing disruption by leveraging new technologies and finding innovative solutions
Employ analytics to build a competitive brand
Develop multichannel marketing strategies and ensure a seamless, consistent customer experience across all digital and traditional customer touchpoints
Leverage potential marketing opportunities to achieve sustainable competitive advantage
Program Curriculum
The Chief Marketing Officer Program’s multimodal learning journey is ideal for seasoned marketing executives who want to leverage the power of AI in modern marketing. The comprehensive curriculum combines live sessions conducted by Columbia Business School faculty — along with online guest lectures and fireside chats with industry practitioners. The flexible format allows for peer-to-peer engagement and exploration of “try-it” activities as well as practical case studies. The program culminates in an optional two-day on-campus networking event in New York City where you can connect with global peers across diverse industries.
Executive Peer Group and Networking Event
The enriching environment of the networking event provides participants with the invaluable opportunity to build a robust network with marketing leaders who bring diverse experiences, cultures, and perspectives. Engaging in thoughtful discussions, they can exchange cutting-edge insights and knowledge that are integral in staying abreast of industry trends. The networking event showcases the vibrant community where Chief Marketing Officer Program participants become invaluable contributors.
Meet the Faculty Director
The Chief Marketing Officer Program goes beyond theoretical knowledge and offers a dynamic connection to the real-world business landscape. Along with drawing on the expertise of accomplished faculty the program also provides actionable insights through engaging online guest lectures, effectively bridging the gap between theory and practical application. Their diverse backgrounds and specializations provide you with a multifaceted and comprehensive learning experience.
Arthur J. Samberg Professor of Business, Columbia Business School
Contributing Faculty
Gantcher Associate Professor of Business, Columbia Business School
Assistant Professor of Business, Marketing, Columbia Business School
Lecturer of Marketing, Columbia University School of Professional Studies
Adjunct Professor of Marketing, Columbia Business School
Professor of Business, Marketing, Columbia Business School
Former CEO of Tempur-Sealy
Carson Family Professor of Business; Co-Faculty Director, Media and Technology Program; Columbia Business School
Associate Professor of Marketing, Indiana University, Kelley School of Business
Hear from Past Participants
Chief Strategy Officer, VTech Dealer IT
"It is clear that the value of the experience gained from this program transcends any piece of paper. My mind is filled with more knowledge than I expected, and my life is fil...
Chief Executive Officer, Medstory
"This program has been a game changer for me. I am deeply appreciative of the enriching learning experience and extend my gratitude to the distinguished faculty. As I conclude...
Director Marketing and Commercial Excellence, Salehiya Healthcare
"This comprehensive Chief Marketing Officer Program provided a remarkable platform for learning and interaction with a diverse cohort of accomplished professionals worldwide. ...
Global Head, Business Marketing, LSEG (London Stock Exchange Group)
"The program provided such a diverse learning experience through the core curriculum covering modules in branding, marketing strategy and positioning, segmentation and targeti...
Chief Marketing Officer, Community Brands/Momentive Software
“The Chief Marketing Officer Program from Columbia Business School Executive Education provided valuable insights into real-world challenges and helped me think critically abo...
Vice President of Marketing, Wild Mike's Ultimate Pizza
“The best part of the Chief Marketing Officer Program is the people. Working alongside so many talented and driven people while being coached and advised by some of the best m...
Head of Marketing Spain and LATAM, SiteGround
“The best part of the Chief Marketing Officer Program was the professors and the cohort. The content is connected to the real world and highly applicable. It really pushes you...
Who Is It For?
The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment.
Mid to senior marketing professionals looking to grow into the C-Suite
Entrepreneurs, consultants looking to enhance their marketing skills and discover frameworks to formulate their organization’s future marketing road map
Participants are required to have:
A minimum of 10 years of work experience
Fluency in written and spoken English
Certificate in Business Excellence
Upon completion of the Chief Marketing Officer Program, participants are awarded the Certificate in Business Excellence from Columbia Business School Executive Education. The certificate is a recognition of their achievement and the investment they and their organization have made in their education and development.
As a Certificate in Business Excellence holder, you will receive a 25 percent tuition benefit for full-price Executive Education in-person programs lasting three and four days and all full-price online programs. Exclusions apply
Certificate holders will also be awarded select Columbia Business School Alumni benefits.
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
CIBE Holder Benefits
As a Certificate in Business Excellence holder upon completion of this program, you will be awarded select Columbia Business School alumni benefits.
Access to Columbia Business School Alumni Career Services resources, including unique career content, a job board, an online networking platform, the alumni directory, and more
Invitations to alumni events and programs around the world
Eligibility to join Columbia Business School alumni clubs
Global networking opportunities
Lifetime Columbia Business School forwarding email address
Subscription to our alumni publication Columbia Business
Your digitally verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, including all modules of the program (online, in person, or live online, inter-module). All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
FAQs
Questions? Connect with a Program Advisor
Email: columbia_cmo@emeritus.org
Phone: +1 567 587 1669 (U.S.) / +44 1156 471398 (U.K.) / +971 80 0035703759 (U.A.E.) / +52 55966 08595 (LATAM)
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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