Chief Marketing Officer Program: Marketing Leadership in the Age of AI

With a focus on relevant specializations, a choice of one in-class open-enrollment topic will provide you with an opportunity to take a deep dive into some common as well as more complex issues of the day. With a choice of three AI-based electives designed to provide you with concrete strategies and tools to support marketing decisions that are aligned with your organization’s business goals, the program’s takeaways will position you as a growth driver prepared to take advantage of new ways of doing business and facilitate long-term value creation. The topics include:

• The Business of AI: Shaping the Future of Business with Generative AI

• Leading Digital Transformation: Rebuilding Organizations for the Era of AI

• AI-Driven Marketing Strategy: Leveraging New Technologies to Cultivate Enduring Customer Relationships

• Strategy and Leadership in the Future of Work

• Designing Customer Experiences

Note: While Columbia Business School Executive Education will attempt to accommodate participant preference selections, we cannot guarantee that all preferences will be granted due to the high demand for our open-enrollment programs. Electives are subject to change.

The capstone project enables you to apply your program learning to real-world challenges. At the end of each module, you will work toward overcoming a strategic challenge. To conclude the project, you will revisit a prior decision, analyze it with new insights, and answer related questions or create an action plan to address a challenge in your own organization. Reflecting the CMO’s constant, complex decision-making responsibilities, this project brings together the core concepts of strategic development, execution, analysis, and operational management. By the end, you will be able to:

• Evaluate an organization’s decision-making effectiveness

• Identify and resolve decision-making roadblocks

• Assess an organization’s change and risk tolerance

• Develop an action plan for organizational decisions

• Outline steps for executing a decision

Drawing from the extensive expertise of Columbia Business School’s esteemed faculty, you will examine analytical cases based on real-world marketing issues and reference them to find innovative solutions for the overarching challenges that you face.

Program case studies include:

• Amazon: Examine how traditional retailers can redefine their business models to stay competitive in today’s digital world.

• Starbucks: Examine the impact of shifting consumer spends, investments in new products, and a return to core values on the coffee conglomerate’s success story.

• The Economist: Develop a positioning statement considering The Economist’s value proposition, business model, and how they have remained relevant in the digital age.

• Myanmar: The Case of Ooredoo: Determine which investment strategies are most effective to explore the drivers and metrics of CLV to improve customer acquisition and retention.

• Chase Sapphire: Analyze the reasons Chase Sapphire pursued the millennial customer for its successful reserve credit card offer.

• Becton Dickinson: Prepare a positioning statement explaining Becton Dickinson’s brand identity in view of its negotiation and cost strategies.

Meet your cohort peers and faculty in person on Columbia Business School’s Manhattanville campus in New York City during an optional two-day networking event. This event provides you an opportunity to network with your peers as well as professionals from other cohorts to create a lifelong community of global executives.

Note: Session topics and networking event duration are subject to change.

The Chief Marketing Officer Program at Columbia Business School Executive Education is a comprehensive learning experience for senior marketing leaders. The course delivers training that combines traditional marketing foundations with data, digital strategy, and innovation to prepare CMOs to lead effectively in a rapidly evolving business environment.

Becoming a CMO requires progressing through senior marketing roles while building expertise in strategy, digital innovation, and leadership. A structured course or executive training program, such as the Chief Marketing Officer Program from Columbia Business School Executive Education, can accelerate the journey.

Becoming a CMO requires deep marketing knowledge, leadership training, the ability to use data and technology effectively, and strong business skills. A course like the Chief Marketing Officer Program from Columbia Business School Executive Education helps you strengthen these qualifications with advanced concepts in analytics, strategy, and innovation.

Most professionals reach the CMO level after 10 to 15 years of progressive experience in marketing and leadership roles, supported by continuous training along the way. Completing a CMO course such as the Chief Marketing Officer Program from Columbia Business School Executive Education provides focused learning that can help shorten the path.

The pathway to becoming a CMO often begins with roles in marketing, sales, or demand generation and advances into leadership positions that require broader business impact. Along this journey, ongoing training combined with a course like the Chief Marketing Officer Program from Columbia Business School Executive Education supports development through structured learning, case studies, and leadership growth.

The Chief Marketing Officer Program has been designed with your busy schedule in mind. You will be required to commit no more than three to five hours per week, enabling you to benefit from this transformative program while fulfilling your day-to-day work responsibilities. The impactful program offers a blend of self-paced modules and live interactions.

The 9- to 12-month learning journey includes live online and video online sessions with renowned faculty, industry experts, and global peers. You can take advantage of weekly live sessions and the Slack channel to ask questions and discuss ideas with your cohort participants. Real-world examples and a debrief of the program learnings are delivered through a combination of recorded video and live online lectures. The program concludes with an optional two-day on-campus networking event on the Columbia Business School campus in New York City.

The Chief Marketing Officer Program from Columbia Business School Executive Education approaches AI from a marketing leadership perspective, focusing on how it informs strategic decision-making rather than technical execution. Through dedicated live online sessions, application-based learning and a strategic perspective that CMOs need to ethically and successfully implement AI at scale, the program helps participants assess AI’s impact on customer strategy, analytics, brand leadership, and responsible adoption.

The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include accommodations for the two-day in-person networking event, travel expenses (domestic, international, visa fee, and more), and other expenses not specifically mentioned in the fees.

You can pay the full program fee up front or pay in easy installments. If you apply well in advance of the program start date, you can receive a fee benefit. If you would like to approach your company with a sponsorship request for this program, here is a customizable template that you can use.

Yes. Closed-captioning and transcripts for all pre-recorded videos as well as closed-captioning for recordings of live sessions is available.

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

For the program refund and deferral policy, please click the link here.

Program fees for Emeritus programs with Columbia Business School Executive Education may not be paid for with Title IV financial aid funds. Participants may be able to pay the program fee with funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits. Participants must contact the Columbia University’s Office of Military and Veterans Affairs to determine benefit eligibility.

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