Chief Marketing Officer Program: Marketing Leadership in the Age of AI

The Chief Marketing Officer Program: Marketing Leadership in the Age of AI from Columbia Business School Executive Education is designed to prepare marketing leaders for the evolving demands of the C-suite. Marketing is no longer only about creative storytelling and brand campaigns; it is now a data and technology-driven discipline in which artificial intelligence (AI) is redefining how brands connect, engage, and grow.

The program focuses on how marketing leadership must operate in an AI-enabled data-rich environment. It integrates strategic marketing frameworks with emerging AI applications to align technology adoption with brand strategy and understand how marketing analytics shape digital marketing decisions. You will gain insights on how to identify high-value customers, measure retention, build loyalty, and assess the impact of advertising investments across channels to support more informed C-suite decisions.

The Chief Marketing Officer Program will enable you to:

• Evaluate customer portfolios as strategic financial assets using concepts such as customer lifetime value (CLV), acquisition cost, and retention economics

• Apply the segmentation, targeting, and positioning (STP) model to inform strategic marketing decisions

• Develop data-driven and AI-informed marketing strategies

• Determine how AI tools and insights can be leveraged to gain a strategic marketing advantage

• Analyze and evaluate market opportunities

• Examine methods of creating and managing disruption by leveraging new technologies and seeking innovative solutions

The ideal candidate for the Chief Marketing Officer Program is someone ready to make significant changes in today’s fast-evolving marketing environment.

• Existing CMOs or professionals stepping into the CMO role

• Entrepreneurs and consultants looking to enhance their marketing skills and discover frameworks to formulate their organization’s future marketing road map

Participants are required to have:

• A minimum of 10 years of work experience

• Fluency in written and spoken English

As a Certificate in Business Excellence holder upon completion of this program, you will be awarded select Columbia Business School alumni benefits.

• Access to Columbia Business School Alumni Career Services resources, including unique career content, a job board, an online networking platform, the alumni directory, and more​

• Invitations to alumni events and programs around the world​

• Eligibility to join Columbia Business School alumni clubs​

• Global networking opportunities​

• Lifetime Columbia Business School forwarding email address​

• Subscription to our alumni publication Columbia Business

Columbia Business School is one of the world's leading business schools and prides itself on its excellent faculty who provide students with superior knowledge and thought leadership across divisions and disciplines. Its location in New York City and strong industry ties offer students access to top business minds, and its diverse community spans sectors and nations, making an impact in small startups as well as established industries. Columbia Business School is perhaps best known for value investing and the seminal work completed in that area by professors Benjamin Graham and David Dodd. It is affiliated with 13 winners of the Nobel Prize in Economics, including former professor Robert Mundell and current professors Joseph Stiglitz and Edmund Phelps-more than any other business school in the United States. The school has an international emphasis, and many alumni have achieved distinction in the public as well as the private sectors.