Digital Marketing is transforming how organizations think about their business, their industry, and their customers. In Digital Marketing - an immersive 10 week course by Columbia Business School Executive Education & Emeritus - students gain the foundational skills and mindset to succeed in this ever changing landscape. We highlight students from our most recent cohort in our Professional Spotlight series.
Tell us a little bit about yourself
I am a design engineer based in Germany. I currently work in the aviation industry at E.I.S. Aircraft. We offer a wide range of cabin interior products such as window frames, stowages, class dividers, curtain systems and crew rest arrangements in a variety of materials, such as injection-molded plastic, composite, metal or fabric. As a design engineer, I am in charge of the certification of our products as well as project management for new developments.
What made you decide to choose Digital Marketing?
Like many industries in the travel space, my company has been impacted by the pandemic. During this hiatus, I found myself wondering if a functional shift would make sense at this point in my career.
After reflecting about my goals and doing my research, I determined that digital marketing would not only be interesting for me personally but would also enable me to find a new job in the future. I valued that this course was done in collaboration with Columbia Business School Executive Education, and knew the course material would be high quality.
I shared the course brochure with friend working in digital marketing, and he told me this was a great fit for my career goals. That endorsement - coupled with the time frame and time commitment - made this the perfect opportunity. So I went for it!
What has it been like to be a part of the Digital Marketing cohort?
I am about mid-way through the course and am enjoying the way the course is progressing. I particularly love the mix of teaching methods - from professor David Rogers' videos, to live webinars with subject matter experts, graded assignments, interactions with my classmates, and the marketing simulation exercise. They've all contributed to my grasp of digital marketing as a tool.
While I have enjoyed all of our guest speakers, I was particularly drawn to Alex Brown and his multi-part case study of IKEA. I like how Alex interacts with his students and appreciate how he teaches in a clear and understandable way.
What advice would you give future students of the Digital Marketing cohort?
Invest time in the marketing simulation. As a non-marketer, I found the simulation to be complex, and going through has been the biggest challenge for me. I appreciated the office hours Michael Tominaga runs to explain strategy, but would recommend new students block off time each week to invest in the simulation and learn from their early mistakes!
Interested in Learning More?
You can learn more about Digital Marketing - including how to apply for the next cohort - by visiting our course homepage below.