The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Deploy the right marketing, pricing, sales force, and go-to-market strategies
August 9, 2022
6 weeks, online
4-6 hours per week
US$2,600 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for B2B Marketing Strategy (Online) starting on August 9, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.The B2B Marketing Strategy (Online) program is ideal for mid to senior-level marketing or business-unit managers.
Representative roles and titles may include:
Representative industries may include:
Bite-Sized Learning
Real-World Application
Case Studies
Cohort-Based
On-Demand Video Lectures
Live Office Hours with Program Leader
Identify the B2B vs B2C marketing process, understand perceptual maps for positioning your brand, and learn how size, scale, scope, and cooperation impact competitive advantage.
Identify who your decision makers are and how to target them, capitalize on lead generation, and use the decision-making funnel to build customer loyalty.
Engineer your approach to influence the unique decision-making process in B2B organizations and use micro-segmenting to meet customers needs and the goals of sales and distributors.
Design effective compensation systems for your sales team, including proportioning of fixed and variable salary, and learn how to motivate them.
Analyze basic and advanced pricing strategies, discern and avoid the pitfalls of contracts, explore price pressures, and learn how to measure demand.
Develop the marketing strategy knowledge and skills to enable you to deliver a sustainable competitive advantage for your enterprise and make marketing relevant to your CEO.
Identify the B2B vs B2C marketing process, understand perceptual maps for positioning your brand, and learn how size, scale, scope, and cooperation impact competitive advantage.
Design effective compensation systems for your sales team, including proportioning of fixed and variable salary, and learn how to motivate them.
Identify who your decision makers are and how to target them, capitalize on lead generation, and use the decision-making funnel to build customer loyalty.
Analyze basic and advanced pricing strategies, discern and avoid the pitfalls of contracts, explore price pressures, and learn how to measure demand.
Engineer your approach to influence the unique decision-making process in B2B organizations and use micro-segmenting to meet customers needs and the goals of sales and distributors.
Develop the marketing strategy knowledge and skills to enable you to deliver a sustainable competitive advantage for your enterprise and make marketing relevant to your CEO.
For full details of the curriculum, please download the brochure.
Download BrochureIt is through the use of case studies that you will come to understand how companies confront the particular challenges inherent to B2B marketing. As you seek to meet the challenges of developing your organization’s strategy, look to the wisdom of those who have discovered valuable solutions in their own industries.
Is there really any ROI when a global shipping giant seeks “likes” on social media?
Did price cutting automatically increase market share for this packaging corporation?
When a media company’s go-to-market strategy involves overcoming competitors, what marketing weapons should it deploy?
When a financial tech company challenges an established business, what are its best practices for managing key accounts and designing a sales strategy to support its competitive effort and determine market penetration?
How did executive buy-in overcome the consulting firm’s aversion to self-promotion?
How did this medical device company build its brand to fit its competitive strategy?
Our hands-on assignments prepare you to put theory into practice so you can apply your knowledge right away to the benefit of your organization.
— Rafael De La Cruz, Channel Marketing Manager, Harpoon Branding
— Roy van Wel, Product Manager, LANXESS
Upon completion of the program, participants will receive a certificate of participation from Columbia Business School Executive Education and two days towards a Certificate in Business Excellence.
Download BrochureYour verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please email us at learner.success@emeritus.org for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Flexible payment options available.