The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Deploy the right marketing, pricing, sales force, and go-to-market strategies for you and your organization
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February 7, 2023
6 weeks, online
6-8 hours per week
US$2,600 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for B2B Marketing Strategy (Online) starting on February 7, 2023 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
You have been invited to B2B Marketing Strategy (Online).
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Success in the B2B market is no longer purely transactional. The recent rise in B2B e-commerce means the rule book is changing. Businesses must be customer centric—anticipating end-user requirements, simplifying transactions, and designing offerings that are value oriented.
Led by Miklos Sarvary, Faculty Lead for the Media and Technology Program at Columbia Business School and a seasoned marketing expert, this program imparts a practical understanding of how to achieve and maintain a competitive advantage through the right mix of marketing, pricing, sales force design and management, and social media tools across every stage of your go-to-market strategy.
Projected value of the B2B e-commerce market in 2028, three times the projected value of the B2C e-commerce market
Percentage of B2B sales transactions that will occur between buyers and suppliers through digital channels by 2025
By participating in the program, you will be able to:
Understand how the customer decision-making process impacts marketing mix design and resource allocation in today’s digital environment.
Explore the tools and resources needed to build and maintain a robust B2B brand in a competitive environment. Then, discover how a brand serves as a platform for all other marketing activities.
Learn the essentials of sales force design and management and how to optimize your organization’s infrastructure to reach your customers.
Learn best practices for B2B pricing and explore common pricing challenges.
Learn how to design and introduce a commercial product using value innovation.
Discover how to leverage the B2B marketing process as a long-term strategic resource and learn the fundamental elements of success.
Understand how the customer decision-making process impacts marketing mix design and resource allocation in today’s digital environment.
Learn best practices for B2B pricing and explore common pricing challenges.
Explore the tools and resources needed to build and maintain a robust B2B brand in a competitive environment. Then, discover how a brand serves as a platform for all other marketing activities.
Learn how to design and introduce a commercial product using value innovation.
Learn the essentials of sales force design and management and how to optimize your organization’s infrastructure to reach your customers.
Discover how to leverage the B2B marketing process as a long-term strategic resource and learn the fundamental elements of success.
For full curriculum details, please download the brochure.
Download Brochure
Hands-on exercises
Dedicated program support team
Mobile learning app
In-depth case study analysis
Real-world application exercises
Peer learning and feedback
Learn how an established consulting organization secured executive buy-in for a more traditional marketing approach while staying true to their original value proposition that is founded upon customer relationships.
Examine the business model of this financial information organization to determine whether they have what it takes to maintain their market position in a competitive landscape.
How does this heavy machinery distributor’s monetization strategy impact their choice of market segment for a new predictive technology?
In the age of digital connectivity, can this global shipping giant capture ROI and foster long-term growth by seeking “likes” on social media?
Faced with increased competition, changing usage attitudes, the rise of cloud computing, and a shifting regulatory environment, should this secure messaging platform expand beyond the financial services industry?
Upon completion of the program, participants will receive a certificate of participation from Columbia Business School Executive Education and two days toward a Certificate in Business Excellence.
Download BrochureYour verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.
Flexible payment options available.