The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Deploy the right marketing, pricing, sales force, and go-to-market strategies for you and your organization
Download Brochure
February 8, 2024
6 weeks, online
6-8 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistSuccess in the B2B market is no longer purely transactional. The recent rise in B2B e-commerce means the rule book is changing. Businesses must be customer centric—anticipating end-user requirements, simplifying transactions, and designing offerings that are value oriented.
Led by Miklos Sarvary, Faculty Lead for the Media and Technology Program at Columbia Business School and a seasoned marketing expert, this program imparts a practical understanding of how to achieve and maintain a competitive advantage through the right mix of marketing, pricing, sales force design and management, and social media tools across every stage of your go-to-market strategy.
Projected value of the B2B e-commerce market in 2028, three times the projected value of the B2C e-commerce market
Percentage of B2B sales transactions that will occur between buyers and suppliers through digital channels by 2025
By participating in the program, you will be able to:
Understand how the customer decision-making process impacts marketing mix design and resource allocation in today’s digital environment.
Explore the tools and resources needed to build and maintain a robust B2B brand in a competitive environment. Then, discover how a brand serves as a platform for all other marketing activities.
Learn the essentials of sales force design and management and how to optimize your organization’s infrastructure to reach your customers.
Learn best practices for B2B pricing and explore common pricing challenges.
Learn how to design and introduce a commercial product using value innovation.
Discover how to leverage the B2B marketing process as a long-term strategic resource and learn the fundamental elements of success.
Understand how the customer decision-making process impacts marketing mix design and resource allocation in today’s digital environment.
Learn best practices for B2B pricing and explore common pricing challenges.
Explore the tools and resources needed to build and maintain a robust B2B brand in a competitive environment. Then, discover how a brand serves as a platform for all other marketing activities.
Learn how to design and introduce a commercial product using value innovation.
Learn the essentials of sales force design and management and how to optimize your organization’s infrastructure to reach your customers.
Discover how to leverage the B2B marketing process as a long-term strategic resource and learn the fundamental elements of success.
For full curriculum details, please download the brochure.
Download Brochure
World-Renowned Faculty
Learn from accomplished faculty, and industry experts whose diverse backgrounds encompass a broad range of disciplines
Guest Speakers
Accomplished academics and experts offer unique perspectives and the opportunity to put learning into practice
Peer Interaction
Stimulating discussions with like-minded global peers expand your professional network and build a supportive community
Case Studies
Through exploratory sessions, examine practical examples and find innovative solutions to strategic challenges
Engaging Assignments and Activities
Hone business acumen and executive skills with try-it activities that help you redefine your potential
Learn how an established consulting organization secured executive buy-in for a more traditional marketing approach while staying true to their original value proposition that is founded upon customer relationships.
Examine the business model of this financial information organization to determine whether they have what it takes to maintain their market position in a competitive landscape.
How does this heavy machinery distributor’s monetization strategy impact their choice of market segment for a new predictive technology?
In the age of digital connectivity, can this global shipping giant capture ROI and foster long-term growth by seeking “likes” on social media?
Faced with increased competition, changing usage attitudes, the rise of cloud computing, and a shifting regulatory environment, should this secure messaging platform expand beyond the financial services industry?
Upon completion of the program, participants will receive a certificate of participation from Columbia Business School Executive Education and two days toward a Certificate in Business Excellence.
Download BrochureYour verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Flexible payment options available.