The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Unlock the power of customer insights with consumer psychology and customer analytics
Download Brochure
TBD
6 weeks, online
4–6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistWhether you are a marketing professional in a global corporation, an executive at a small non-profit, or the manager of a political campaign, one thing is clear: customer-centric decision making is one of the most critical skills. The Mastering Customer Insights program will prepare you for some of the most pressing questions any decision maker faces, including:
Organizations that leverage their customer behavior to generate insights outperform their peers by 85 percent in sales growth.
While businesses around the world hold customer experience among their top-five priorities, 83 percent are not delivering.
By the end of the program, you will be able to:
Explore what it means to be customer centric and why it is important. Then, discover how customer insights can be used for transformation into a customer-centric organization.
Understand the consumer decision-making process, identify marketing challenges, examine factors that influence customer behavior, and interrupt the customer decision at just the right time.
Learn about the relationship between behavioral economics and consumer decision making, and discover how organizations can derive customer insights from the field of behavioral economics.
Take an in-depth look at qualitative research methods, and see how organizations have leveraged qualitative findings to become more customer centric.
Learn about quantitative research approaches including surveys and big data. Then, take a closer look at the advantages and disadvantages of surveys, survey design, and best practices for survey administration.
Insights can be derived using a variety of methods. Dive deeper into experimental research, gain the knowledge you need to use the scientific method, and discover the power of experimentation to yield valuable customer insights for your organization.
Explore what it means to be customer centric and why it is important. Then, discover how customer insights can be used for transformation into a customer-centric organization.
Take an in-depth look at qualitative research methods, and see how organizations have leveraged qualitative findings to become more customer centric.
Understand the consumer decision-making process, identify marketing challenges, examine factors that influence customer behavior, and interrupt the customer decision at just the right time.
Learn about quantitative research approaches including surveys and big data. Then, take a closer look at the advantages and disadvantages of surveys, survey design, and best practices for survey administration.
Learn about the relationship between behavioral economics and consumer decision making, and discover how organizations can derive customer insights from the field of behavioral economics.
Insights can be derived using a variety of methods. Dive deeper into experimental research, gain the knowledge you need to use the scientific method, and discover the power of experimentation to yield valuable customer insights for your organization.
Live webinars
Cross-disciplinary applications
Case studies
Crowdsourcing
Live office hours with program leaders
Cohort-based learning
Guest insights
Hands-on activities
Immersive discussions
Assignments, case studies, and lectures will give you the opportunity to incorporate real-world examples into your learning to help you deepen your understanding of some of the core research methodologies you can leverage to generate customer insights and evolve into a customer-centric organization.
VICKI G. MORWITZ
Bruce Greenwald Professor of Business in Marketing; Columbia Business School
Professor Morwitz is a past president and a fellow of the Society of Consumer Psychology and the editor-in-chief of the Journal of the Association for Customer Research. She also served as the former co-editor of the Journal of Consumer Research.
Professor Morwitz’s research explores the impact of consumers’ self-predictions on their subsequent purchase behavior, the psychology of how consumers process price information, and the effectiveness of health-related messages. Her research is widely published, appearing in academic journals such as American Journal of Public Health, Harvard Business Review, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Science. Professor Morwitz teaches Behavioral Economics and Decision Making at the MBA and executive levels. Prior to joining Columbia, she served on the faculty of NYU’s Stern School for 28 years
Professor Morwitz holds a BS in applied mathematics and computer science from Rutgers University, an MS in operations research from Polytechnic Institute of New York (now NYU’s Tandon School), and an MA in statistics and a PhD in marketing from the Wharton School at the University of Pennsylvania.
KELLY PETERS
Kelly Peters is the co-founder and former CEO of BEworks, the first consulting firm dedicated to the practice of applying behavioral economics to solving business and policy challenges. Kelly has overseen the design and launch of more than 300 behavioral economics projects in the financial services, health care, retail, and sustainability sectors.
Through the Beworks Method, Kelly has helped companies, including Unilever, Georgia Pacific, CitiBank, and Manulife, diagnose the consumer mindset, enabling them to develop scientifically grounded strategies and validate recommendations through empirically sound experiments.
She combines the rigor of the scientific method with the innovation of behavioral insights and the pragmatism of management consulting to help companies create better products, services, and experiences. Her research lies at the nexus of behavioral science and technology: improving science through better data gathering techniques and measures and improving technology through a scientific understanding of adoption and usage barriers.
Kelly holds a BA in interdisciplinary studies from Florida State University, an MS in Accounting from the University of Toronto, and an MBA with an emphasis in financial services from Dalhousie University, completed in partnership with the Institute of Canadian Banker.
Upon completion of the program, participants will receive a certificate of participation from Columbia Business School Executive Education and two days towards a Certificate in Business Excellence.
Download BrochureYour verified digital certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program as per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Columbia Business School Executive Education.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.