Merck Gardasil
Calculate the price a pharmaceutical company should charge for a vaccine.
February 17, 2022
9 weeks, online
4–6 hours per week
US$2,800 or get US$280 off with a referral
Special pricing up to 20% discount is available if you enroll with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
Healthcare companies, pharmaceutical firms, and hospital systems are delivering better patient experiences — and better health outcomes — using digital technologies. Telemedicine and personalized health paths are two touchpoints. But improved patient care is just one benefit of digital disruption: According to a BDO survey, 74% of companies investing in digital transformation marked an increase in profitability within 12 months. The Digital Transformation in Healthcare (Online) program will help you lean into healthcare’s next wave of digital, exploring best practices and technologies that can offer the highest return on investment for your healthcare company.
Healthcare executives who plan to invest more in predictive modeling in 2021.
Healthcare executives who expect wearables to be integrated with care delivery
Each of the nine modules will help you explore strategies for expanding the role of digital transformation in your organization, whether it is a startup or a large mature health system. By the end of the program you will be able to:
This program will benefit managers and executives with experience in hospital management, life science innovation, pharmaceutical and device research, health technology, and insurance. It would also be beneficial for digital transformation consultants with clients in healthcare. Appropriate functional areas include technology, operations, product management, R&D, compliance, and QA. It is ideal for professionals in the healthcare, life sciences, and pharmaceutical industries.
Video Lectures with Columbia Business School Faculty
Expert Guest Speakers
Real-World Applications
Healthcare Case Studies
Hands-On Application Exercises
Short Quizzes
Peer Discussion and Feedback
Live Office Hours with Program Leader
Beginning with a general summary of the status of healthcare in the US related to costs, outcomes, and waste, this program leads healthcare professionals in the direction of the transformative digital initiatives most beneficial to their specific area of practice.
Compare the U.S. healthcare system against the rest of the world using five performance measures; identify the government’s role in healthcare costs; explore the challenges to payers, providers, and producers; and identify opportunities arising from the changing healthcare landscape.
Gain insight into the factors that impact population health; identify three factors that define a successful population health initiative; and explore the role of data analytics in population health successes.
Learn the lean operations framework; identify sources of waste in healthcare; discover how standardization and digitization can mitigate waste; understand the role of digital interventions in reducing waste in healthcare; and evaluate the importance of buy-in from stakeholders and personnel as you implement new digital solutions.
Apply a formula to calculate the waiting time of a medical facility; apply statistical utilization to quality of service; and interpret the results of a data model, reflecting on the key insights and assumptions made in the model.
Identify opportunities for applying AI and ML in the healthcare space; the benefits of early-warning systems for both small segments and the greater ecosystem of healthcare facilities; the challenges of using AI and ML predictive analytics solutions for sending patients to the ICU in a larger hospital; and hurdles when implementing new digital solutions, plus methods of overcoming them.
Identify the challenges of more widespread dissemination of telemedicine, which of the connected health strategies applies to different healthcare interventions, and methods of avoiding the pitfalls in telemedicine.
Explore advancements in medical imaging, opportunities arising in the space; and the four main challenges present in digital imaging.
Define health technology assessment; use a life table to measure life expectancy; compare and contrast the different methods for measuring quality of life; and define quality-adjusted life years.
Select the most effective of three approaches for estimating the price of a life; calculate the incremental benefit and cost; and explore how profitability plays a role in the pricing strategies of new technologies in healthcare.
Compare the U.S. healthcare system against the rest of the world using five performance measures; identify the government’s role in healthcare costs; explore the challenges to payers, providers, and producers; and identify opportunities arising from the changing healthcare landscape.
Identify the challenges of more widespread dissemination of telemedicine, which of the connected health strategies applies to different healthcare interventions, and methods of avoiding the pitfalls in telemedicine.
Gain insight into the factors that impact population health; identify three factors that define a successful population health initiative; and explore the role of data analytics in population health successes.
Explore advancements in medical imaging, opportunities arising in the space; and the four main challenges present in digital imaging.
Learn the lean operations framework; identify sources of waste in healthcare; discover how standardization and digitization can mitigate waste; understand the role of digital interventions in reducing waste in healthcare; and evaluate the importance of buy-in from stakeholders and personnel as you implement new digital solutions.
Define health technology assessment; use a life table to measure life expectancy; compare and contrast the different methods for measuring quality of life; and define quality-adjusted life years.
Apply a formula to calculate the waiting time of a medical facility; apply statistical utilization to quality of service; and interpret the results of a data model, reflecting on the key insights and assumptions made in the model.
Select the most effective of three approaches for estimating the price of a life; calculate the incremental benefit and cost; and explore how profitability plays a role in the pricing strategies of new technologies in healthcare.
Identify opportunities for applying AI and ML in the healthcare space; the benefits of early-warning systems for both small segments and the greater ecosystem of healthcare facilities; the challenges of using AI and ML predictive analytics solutions for sending patients to the ICU in a larger hospital; and hurdles when implementing new digital solutions, plus methods of overcoming them.
Evidence is essential when seeking support for adoption of digital transformation initiatives. Our program includes real-world case studies to expand your understanding of specific challenges and the scope of potential solutions.
Calculate the price a pharmaceutical company should charge for a vaccine.
Explore how a healthcare facility secured buy-in of its screening tool and dashboard from personnel and stakeholders.
Evaluate how data can address patient wait time and discharge.
Analyze what contributed to the success of this system’s population health initiative.
Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
— Serge-Alain Wandji, VP Strategy Business Development & Innovation, Children’s Hospitals and Clinics of Minnesota
Carri Chan
Frank Lichtenberg
Carri Chan
Associate Professor of Business, Decision, Risk, and Operations Divisions, Columbia Business School
At Columbia Business School, Carri Chan teaches the core MBA class Operations Management. Her primary research interests center on data-driven modeling of complex stochastic systems, dynamic optimization, and queuing with applications in healthcare operations management. Her current focus is on combining empirical approaches with mathematical modeling to develop evidence-based approaches to improving patient flow through hospitals, particularly intensive care units.
She has published many academic papers in her areas of study as well as content in the popular press and media, including New York Daily News, NBC News, Business Insider, and The Hill.
Chan earned a BS in Electrical Engineering from Massachusetts Institute of Technology and the MS and PhD in Electrical Engineering from Stanford University.
Frank Lichtenberg
Cain Brothers & Company Professor of Healthcare Management, Economics Division
At Columbia Business School, Frank Lichtenberg teaches Economics of Healthcare and Pharmaceuticals in the MBA program and Managerial Economics in the Executive MBA program. He is a research associate of the National Bureau of Economic Research and a member of the CESifo Research Network. He has served as an expert for the Federal Trade Commission, the US Department of Justice and the Congressional Budget Office. His research examines how the introduction of new technology arising from research and development affects the productivity of companies, industries, and nations. He has studied the impact of pharmaceutical innovation on longevity and the effect of computers on productivity in business and government. He has served as a consultant for organizations ranging from The Walt Disney Company to the National Pharmaceutical Council. He has a long history of academic publication and authored the book Corporate Takeovers and Productivity.
Lichtenberg received a BA in History from the University of Chicago and the MA and PhD in Economics from University of Pennsylvania.
Shara Senior
Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your digital health expertise.
Download BrochureUpon completion of this program, you will receive a digital verified certificate. This certificate also counts toward one day to the Certificate of Business Excellence, which has select alumni and tuition benefits. Your digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.
Flexible payment options available.