Digital Transformation in Healthcare (Online)

Accelerate Business Transformation in Healthcare by Driving a Digital-First Strategy

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Course Dates

STARTS ON

October 13, 2022

Course Duration

DURATION

9 weeks, online
4–6 hours per week

Course Fee

The Future of Healthcare Is Digital

Healthcare companies, pharmaceutical firms, and hospital systems are delivering better patient experiences — and better health outcomes — using digital technologies. Telemedicine and personalized health paths are two touchpoints. But improved patient care is just one benefit of digital disruption: According to a BDO survey, 74% of companies investing in digital transformation marked an increase in profitability within 12 months. The Digital Transformation in Healthcare (Online) program will help you lean into healthcare’s next wave of digital, exploring best practices and technologies that can offer the highest return on investment for your healthcare company.

74%

Healthcare executives who plan to invest more in predictive modeling in 2021.

SOURCE: PwC

88%

Healthcare executives who expect wearables to be integrated with care delivery

SOURCE: Deloitte

Key Takeaways

Each of the nine modules will help you explore strategies for expanding the role of digital transformation in your organization, whether it is a startup or a large mature health system. By the end of the program you will be able to:

  • Identify trends in digital health and the challenges and transformation opportunities present in the digital health landscape
  • Define the role predictive analytics, artificial intelligence, and machine learning play in transforming the digital healthcare industry
  • Understand what separates a successful population health initiative from a failed one
  • Identify how digital transformative solutions can address resource allocation and waste in the medical industry
  • Quantitatively assess the price of pharmaceuticals and technology advancements using the health technology assessment methodology

Who Is This Program For?

This program will benefit managers and executives with experience in hospital management, life science innovation, pharmaceutical and device research, health technology, and insurance. It would also be beneficial for digital transformation consultants with clients in healthcare. Appropriate functional areas include technology, operations, product management, R&D, compliance, and QA. It is ideal for professionals in the healthcare, life sciences, and pharmaceutical industries.

Program Experience

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Video Lectures with Columbia Business School Faculty

Expert Guest Speakers

Real-World Applications

Healthcare Case Studies

Hands-On Application Exercises

Short Quizzes

Peer Discussion and Feedback

Live Office Hours with Program Leader

Healthcare Case Studies

Evidence is essential when seeking support for adoption of digital transformation initiatives. Our program includes real-world case studies to expand your understanding of specific challenges and the scope of potential solutions.

Merck Gardasil

Calculate the price a pharmaceutical company should charge for a vaccine.

Intermountain Hospital

Explore how a healthcare facility secured buy-in of its screening tool and dashboard from personnel and stakeholders.

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Saint Marie ERCrowding

Evaluate how data can address patient wait time and discharge.

Lehigh Valley Health Network

Analyze what contributed to the success of this system’s population health initiative.

Note: All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Program Modules

Beginning with a general summary of the status of healthcare in the US related to costs, outcomes, and waste, this program leads healthcare professionals in the direction of the transformative digital initiatives most beneficial to their specific area of practice.

Week 1:

The State of Healthcare

Compare the U.S. healthcare system against the rest of the world using five performance measures; identify the government’s role in healthcare costs; explore the challenges to payers, providers, and producers; and identify opportunities arising from the changing healthcare landscape.

Week 2:

Population Health

Gain insight into the factors that impact population health; identify three factors that define a successful population health initiative; and explore the role of data analytics in population health successes.

Week 3:

Lean Operations

Learn the lean operations framework; identify sources of waste in healthcare; discover how standardization and digitization can mitigate waste; understand the role of digital interventions in reducing waste in healthcare; and evaluate the importance of buy-in from stakeholders and personnel as you implement new digital solutions.

Week 4:

Data-Driven Models

Apply a formula to calculate the waiting time of a medical facility; apply statistical utilization to quality of service; and interpret the results of a data model, reflecting on the key insights and assumptions made in the model.

Week 5:

Leveraging Predictive Analytics

Identify opportunities for applying AI and ML in the healthcare space; the benefits of early-warning systems for both small segments and the greater ecosystem of healthcare facilities; the challenges of using AI and ML predictive analytics solutions for sending patients to the ICU in a larger hospital; and hurdles when implementing new digital solutions, plus methods of overcoming them.

Week 6:

Telemedicine

Identify the challenges of more widespread dissemination of telemedicine, which of the connected health strategies applies to different healthcare interventions, and methods of avoiding the pitfalls in telemedicine.

Week 7:

Data Analytics in Medical Imaging

Explore advancements in medical imaging, opportunities arising in the space; and the four main challenges present in digital imaging.

Week 8:

Health Technology Assessment — Part I

Define health technology assessment; use a life table to measure life expectancy; compare and contrast the different methods for measuring quality of life; and define quality-adjusted life years.

Week 9:

Health Technology Assessment — Part II

Select the most effective of three approaches for estimating the price of a life; calculate the incremental benefit and cost; and explore how profitability plays a role in the pricing strategies of new technologies in healthcare.

Week 1:

The State of Healthcare

Compare the U.S. healthcare system against the rest of the world using five performance measures; identify the government’s role in healthcare costs; explore the challenges to payers, providers, and producers; and identify opportunities arising from the changing healthcare landscape.

Week 6:

Telemedicine

Identify the challenges of more widespread dissemination of telemedicine, which of the connected health strategies applies to different healthcare interventions, and methods of avoiding the pitfalls in telemedicine.

Week 2:

Population Health

Gain insight into the factors that impact population health; identify three factors that define a successful population health initiative; and explore the role of data analytics in population health successes.

Week 7:

Data Analytics in Medical Imaging

Explore advancements in medical imaging, opportunities arising in the space; and the four main challenges present in digital imaging.

Week 3:

Lean Operations

Learn the lean operations framework; identify sources of waste in healthcare; discover how standardization and digitization can mitigate waste; understand the role of digital interventions in reducing waste in healthcare; and evaluate the importance of buy-in from stakeholders and personnel as you implement new digital solutions.

Week 8:

Health Technology Assessment — Part I

Define health technology assessment; use a life table to measure life expectancy; compare and contrast the different methods for measuring quality of life; and define quality-adjusted life years.

Week 4:

Data-Driven Models

Apply a formula to calculate the waiting time of a medical facility; apply statistical utilization to quality of service; and interpret the results of a data model, reflecting on the key insights and assumptions made in the model.

Week 9:

Health Technology Assessment — Part II

Select the most effective of three approaches for estimating the price of a life; calculate the incremental benefit and cost; and explore how profitability plays a role in the pricing strategies of new technologies in healthcare.

Week 5:

Leveraging Predictive Analytics

Identify opportunities for applying AI and ML in the healthcare space; the benefits of early-warning systems for both small segments and the greater ecosystem of healthcare facilities; the challenges of using AI and ML predictive analytics solutions for sending patients to the ICU in a larger hospital; and hurdles when implementing new digital solutions, plus methods of overcoming them.

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Participant Testimonials

The content was very specific to some of the metrics I was not aware of, like utilization, wait times, QALYs and marginal cost/ value of pharma technologies etc. These are the things I learned and will use going forward.

— Kathryn Howe, Director of Healthcare Digital Transformation at Cisco

The program addresses healthcare from multiple perspectives, like physicians', hospitals', biomedical field's, etc. which is quite comprehensive.

— Kerry Edwards, Sr. Director of Business Technology at WW (formerly Weight Watchers)

Serge-Alain Wandji

The professors were extremely knowledgeable in extensive industry collaboration and expertise. My classmates in the program were experienced and engaged as well.

— Serge-Alain Wandji, VP Strategy Business Development & Innovation, Children’s Hospitals and Clinics of Minnesota

Program Faculty

Faculty Member Carri Chan

Carri Chan

Professor of Business, Decision, Risk, and Operations Division, Columbia Business School

At Columbia Business School, Carri Chan teaches the core MBA class Operations Management. Her primary research interests center on data-driven modeling of complex stochastic systems, dynamic optimization, and queuing with applications in healthcare operations management... More info

Faculty Member Frank Lichtenberg

Frank Lichtenberg

Cain Brothers & Company Professor of Healthcare Management, Economics Division

At Columbia Business School, Frank Lichtenberg teaches Economics of Healthcare and Pharmaceuticals in the MBA program and Managerial Economics in the Executive MBA program. He is a research associate of the National Bureau of Economic Research and a member of the CESifo Research Network... More info

Guest Speakers

Faculty Member Shara Senior

Shara Senior

Caption Health, Head of Product & Marketing

Senior is an expert in new product development for mature and emerging markets as well as strategy development and commercialization. She will discuss Caption Health’s machine learning medical imaging product in a Q&A with Columbia Business School Professor Carri Chan.

Certificate

Certificate

Upon completion of the program, you will receive a certificate of participation from Columbia Business School Executive Education. The learnings serve as a powerful credential in supporting your digital health expertise.

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Upon completion of this program, you will receive a digital verified certificate. This certificate also counts toward one day to the Certificate of Business Excellence, which has select alumni and tuition benefits. Your digital verified certificate will be issued in your legal name and emailed to you, at no additional cost, upon completion of the program, per the stipulated requirements. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Columbia Business School Executive Education.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

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